Curated OER
What Should I Purchase?
Discuss commercials, advertisements and junk mail and how each can influence their audience. Through these materials, kids examine persuasive writing. Which key words indicate that it's an advertisement? Young learners include these...
Curated OER
Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
Curated OER
I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
Curated OER
Make a TV Commercial for "Brighty-Whitey" Toothpaste
Students develop the skill of creativity by creating their own brand of toothpaste. The class will present the different projects in front of the class in the form of a speech.
Curated OER
Solar System Tourist Bureau
Students, working in teams, role-play as advertising agents creating ad campaigns for a planet in the solar system. They design commercials for video, Hyperstudio, or Web pages. The activity includes research, all the production stages,...
Curated OER
I Want To Be an Entrepreneur
Students define the word entrepreneur as they create a business. In this economics lesson, students understand the elements of creating a successful business and record them. Students create a commercial for their businesses.
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Curated OER
Friendships and Differences
Young scholars complete a variety of activities related to the book "My Friend Jacob" by Lucille Clifton. They complete a graphic organizer web about friendship qualities, and participate in a discussion about friendship. In small...
Curated OER
Hoops! There It Is!
Fifth graders view and discuss the use of voice in writing through the in-your-face, aggressive, powerful messages of the Nike advertisements and the book Hoops as examples of the intensity words can have and how voice is expressed. A...
Curated OER
Jingles Sell
Students explore the different persuasive techniques used in commercial and print advertisements. Students then analyze a variety of print ads and discuss the effects of a country's political, economic, and social climates on its...
Curated OER
Are There Any Heroes Out There?
Students explore political candidates' viewpoints on issues that contribute to the "common good." In this political candidates instructional activity, students read and view mixed media to identify political issues that contribute to a...
Curated OER
Inventive Thinking - Future Inventions
Students create marketing campaigns. In this technology skills lesson, students keep a log as they build prototypes of their inventions. Students then script and record video commercials to sell the prototypes.
Curated OER
Dogfighting Unit Lesson Five--The Media and Propaganda
Young scholars consider the implications of dogfighting. In this character education instructional activity, students examine propaganda in advertising and then create their own anti-dogfighting advertisements.
Curated OER
Are You Plugged In?
High schoolers develop an awareness of one's own media habits. Make connections between ads and one's own consumer behavior. They track their current TV and/or Internet viewing habits and video game time by keeping a TV Diary for one week.
Curated OER
Let Us Do Your Selling
Sixth graders analyze several types of propaganda techniques and create a book cover using the techniques. In this propaganda techniques lesson, 6th graders analyze the propaganda techniques used in various ads. Students analyze the...
Curated OER
Number Properties - Know 'em, Like 'em, Use 'em
Ninth graders express mathematical properties through creation of advertising jingles.
Curated OER
Day Ten: The Dating Game
Students participate in a game show to practice language. In this language lesson plan, students create their own Dating Game. Based on their level of language acquisition, students create commercials, make questions, become contestants,...
EngageNY
Analyzing the Power of Different Mediums: Little Rock Girl 1957
Scholars begin the instructional activity by watching a video of media history and discussing it in a Turn and Talk. They then look at the texts A Mighty Long Way and Little Rock Girl 1957 to make a connection to the role of the press in...
Curated OER
The Art of Subtle Persuasion
Students examine a scene from "Julius Caesar." After watching commercials and political ads on TV, students explore the intention of the commercial. They compare and contrast the forms of persuasion used. Students share their writings...
Curated OER
Learning to Give
Students design advertising posters for a snack sale. They study the concept of philanthropy and write friendly letters asking for volunteers.
Curated OER
Time Machine: Drive for the American Dream
Learners view a documentary on automobiles. Americans have always been in love with automobiles. They are a definition of character, and a representation of social status. After viewing, students discuss what they saw and create an...
Curated OER
Welcome to Paradise
Fifth graders listen to Lynne Cherry's novel, The River Ran Wild. They work in two groups one of whom represents the native people and the other represents the English settlers from the book. They look at the geography of the settlement...
Curated OER
Social Studies: Elections and Public Policy
Students explore the methods employed by political parties to influence voters. By creating presentations, they illustrate how voters can critically interpret that information. Students compare and contrast the influence of various...
Curated OER
"Planet" Vacation
Students research a location of their choice using the internet. They list the characteristics of the location and why they chose it as their ideal vacation spot. Using maps, they pinpoint their destination and trace their route. They...