C-SPAN
Campaign Endorsement Project
So many politicians, so many endorsements! Learn to differentiate between facts as well as the process of endorsements with an informative resource. Class members watch current endorsement videos, research candidates from three different...
Curated OER
Recognizing Propaganda - Unreliable Testimony
Students investigate how product endorsements can be a form of propaganda. They analyze various shampoo ads, discuss celebrity endorsements and unreliable testimony, and create a written non-propaganda ad for or against a celebrity...
Curated OER
Worksheet 7: Print Advertising
Use this versatile, cross-curricular graphic organizer to demonstrate the power of words in advertising. Scholars analyze print advertisements, identifying parts of the ad that stand out. This could include color, celebrity endorsement,...
Curated OER
Going For The Gold
Students share opinions about athlete endorsements. They write articles that provide an economic profile of an athlete for submission to their school newspaper.
Curated OER
“Leading Doctors Say…”
Seventh graders analyze how media and celebrities influence consumers. For this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Curated OER
Cartoons for the Classroom: An Educated Electorate Takes its Mid-Term
In this current events worksheet, students analyze a political cartoon about mid-term elections in the United States and respond to 3 talking point questions.
Curated OER
Deciphering Propaganda Posters of World War I
What strategies are employed when creating propaganda? Your young historians will learn about six different techniques utilized in the construction of political propaganda, particularly in the advertisements of World War I. The...
Curated OER
Advertising's Hidden Messages
Young scholars explore the hidden messages in advertisements. In this business lesson, students discuss the role that advertisements play in our lives. Young scholars locate advertisements that use various advertising techniques....
Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Curated OER
Anyone for Sugar?
Students inquire about how much sugar they consume on a daily basis. In this healthy habits demonstration, students examine how much sugar is in a variety if foods by spooning out teaspoons and placing into a bowl. Students discuss...
Curated OER
Ad Attack!
Students analyze the hidden messages of advertisements targeted to their age group.