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When Johnny Went Marching Off...
Eighth graders explore Civil War campaigns. In this Civil War lesson, 8th graders collaborate and conduct research to create presentations that focus on specific Union or Confederate generals and battles. Students take on the roles...
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Action, Please!
Students create an advertising campaign. In this environmental education lesson, students research aluminum and aluminum can recycling. Students wrap the lesson up by writing newspaper articles, creating public service announcements, and...
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Elasticity of Demand
High schoolers explore the current economy and determine what items will or will not sell in a poor economy and why. After researching aspects of the current economy, reviewing a provided case study, completing the provided...
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Campaigning Kids!
Students investigate state and national politics by holding a class election. In this government lesson, students utilize video and still cameras to record election races within their class. Students express their wishes for...
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Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students...
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“Will I or Won’t I?” Colonel Robert Gould Shaw, 54th Massachusetts Regiment
High schoolers discover the story of the 54th Massachusetts Regiment. In this American Civil War lesson, students study the life of Robert Gould Shaw and the regiment he led. High schoolers research primary and secondary sources to learn...
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What Made George Washington a Good Military Leader? What Are the Qualities of a Good Military Leader?
Students examine the military leadership of George Washington. In this military leadership lesson, students use Internet and print resources to research Washington's military experience and his successful military campaigns. Students...
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The Brief American Pageant: America Secedes from the Empire
A good companion to your class on the American Revolution, this slideshow provides a short series of maps that detail major campaigns and battles. Though the information on the slides is not sufficient for an entire lecture, the images...
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Anti-Lynching Campaigns, 1890-1942
Students examine the differences in opinion between black and white women about putting an end to lynching. They investigate how black activists encouraged white women to join them in their opposition to lynching.
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Charlotte's Web
Students examine the story, "Charlotte's Web" in the nine lessons of this unit. As the students progress through the book, they will explore the story plot, setting, character, and the value of friendship.
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Age of Jackson
Learners work on political campaigns. For this campaign history lesson, students study the American presidential elections of 1824 and 1828. Learners research primary and secondary sources to learn about the campaigns. Students then...
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Career and Personal Planning
Students visit Conservation in Action web site to watch three video interviews with Vancouver Aquarium researchers, complete Careers in Conservation worksheet, research threats facing species featured on Conservation web site, and create...
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The Election of 2008: Primaries and Caucuses
Students examine the American presidential election process. In this presidential election lesson, students discover details regarding the campaigns of McCain and Obama in the 2008 election. Students create timelines that feature the...
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Top Reasons to Attend My School
Students evaluate reasons why someone would attend their school and create a marketing campaign to attract students. In this school welcome lesson, students analyze the marketing process and survey public sectors about their school....
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The Lesson: Developing World
Students determine how to improve education in developing nations. In this current events lesson plan, students visit selected websites to discover the history of education and get involved in the Send My Friend to School...
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DTP: Redesigning a Product Package
Students design packaging and labeling for a product so that it appeals to a specific audience. The use a cardboard box that was designed for one purpose and redesign it to meet the new criteria including a catchy name to go with an...
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Un-Presidented Election
Students explore the results of the 2000 presidential election. They look back at important issues in the campaign and write newspaper articles which cover specific angles on the election.
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Positive Future Fair Project
Ninth graders view the film "Pay It Forward" and discuss what kind of public campaign is needed to move people to positive action. They consider different ways of presenting information (graphs, visual displays, etc.) as tools for...
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On Ice
Ninth graders research the effects of methamphetamines on the human body. They create a poster showing their campaign to prevent its use.
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Judy Garland: By Myself
Students investigate Judy Garland's life create a media campaign focusing on the role of drugs and alcohol in her life. Students watch a video and conduct Internet research to find out about Garland's life. Groups write a newspaper...
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A Burning Desire to Move?
Students consider the dangers of living around active volcanoes. They develop media campaigns to encourage different groups of residents around Mount Vesuvius to consider moving.
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Preserving Paradise
Students read an online article to study about the death of Joan Root. They research endangered ecosystems around the world and design ad campaigns to create public awareness.
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A New Political Party
High schoolers participate in a Political Spectrum Analysis, then align themselves with other students with similar scores. In groups, they develop political parties, policies, philosophies, and organize political campaigns.
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From the Store to the Shopper
Students explore the marketing process that companies use, including their advertising campaigns. As a class, they discuss how supermarkets develop new brands, determine how to package their goods, price them, and select the products....
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