Planning is an important task when you are spending a large amount of money – and hazarding your brand reputation – on advertising. In this video, we will focus on the two key activities of planning an advertising campaign:

-...

Unlock the power of online promotions with this informative video that explains what a digital marketing campaign is all about. Gain insights into the essential components and strategies used to create effective campaigns that drive...

Explore the dynamic world of digital marketing in this informative video. Delve into the strategies, tactics, and tools used to promote businesses and engage audiences online. From SEO to social media marketing, discover the limitless...

Dive into the world of campaign management and discover the strategies to effectively plan, execute, and optimize your marketing campaigns. Learn how to streamline processes, set measurable goals, target the right audience, and analyze...

When developing our ads we need to decide what we want our ads to do. Do we want them to get people to buy, do we want to let people know about our existence, do we want to change people's perspectives? There is a lot we need to consider...

Advertising is a big investment. So, you need to be able to assess the return you get – your ROI. What are the outcomes? That’s the question we seek to answer with campaign monitoring and evaluation.

Transactions that affect two different accounts are called need for dual aspects and Double entry system. Matching concern principle is the earning when we get service or revenue related campaigns. Needs for matching expensive and...

Advertising is, perhaps, the most visible and obvious aspect of marketing. Yet it is also one of the least written about. In my 956-page copy of the Principles of Marketing (4th Ed), advertising gets just 24 pages (less than 3% of the...

With new data from the Keck telescopes, Andrea Ghez shows how state-of-the-art adaptive optics are helping astronomers understand our universe's most mysterious objects: black holes. She shares evidence that a supermassive black hole may...

Navigate success in the online world by understanding what a digital marketing strategy entails. In this informative video, explore the key elements and foundational concepts of developing a robust digital marketing strategy. Discover...

Uncover opportunities for growth with a comprehensive marketing audit in this informative video. Learn how to assess and evaluate your marketing strategies, channels, and campaigns to identify strengths, weaknesses, and areas for...

Audiences were spellbound, competitors were jealous, and consumers began to buy more raisins than ever. It’s the unlikely phenomenon of the ‘California Raisins’ who blazed across 1980s TV screens, to the tune of Motown classic ‘I Heard...

Money is pollution's biggest driving force -- particularly, the cash invested in dirty energy projects, says financial responsibility campaigner Lucie Pinson. She shares a three-pronged approach to stop banks from funding fossil fuel...

This is a lecture presentation on the topic of promotion, which is the third P in the Seven P's of the marketing mix. The video discusses the importance of branding and advertising, and provides examples of how companies such as Nike use...

What is a Marketing Budget? A marketing budget is an outline of the costs that a company will spend to market its product or service. The marketing budget covers a finite period of time, the length of which can be anywhere between a...

What is a Marketing Budget? A marketing budget is an outline of the costs that a company will spend to market its product or service. The marketing budget covers a finite period of time, the length of which can be anywhere between a...

A TEENAGER is embracing her birth defect by appearing in a campaign for self-love. Zainab Mohammed from London was born with proximal femoral focal deficiency - a rare birth defect affecting the bones in her leg, causing her femur not to...

Crews at NASA Goddard’s Wallops Flight Facility are hard at work integrating a suite of instruments into a C-130 aircraft in preparation for the start of the ARISE campaign later this month. ARISE, which stands for Arctic Radiation...

This programme examines the period of time during the 16th and 17th centuries in Western Europe commonly referred to as; The Reformation. Scholars from Saint Anselm College and California Lutheran University provide a balanced and...

Many people in Indonesia believe in the spiritual power behind objects and forces, and most societies have organized ceremonies and rituals to mollify these spirits. In Indonesia, traditional animist beliefs have been combined with the...

I guess the first question a business should be asking is ‘do I need an advertising agency?’ However, if the answer is ‘yes’, you’ll need to know what advertising agencies do, how to select one that’s right for you, and how to prepare a...

From dense urban cities to remote islands, the impacts of the planetary emergency are felt across the world. But communities that contribute the least to the causes are already experiencing the most severe repercussions of climate change...

In the last few days, the Trump campaign has announced their new plans for 2020, the things that Trump would do in a second term. This (pretty brief bullet point list) outlines some of the campaign's core objectives but broadly struggles...

Whether it's in support of Malala Yousafzai, shot by the Taliban in Pakistan, in solidarity with Indian women after the Delhi rape, or in support of Russia's Pussy Riot, protest has come back into fashion. But does taking to the streets...