Curated OER
Oil + Water + Students= Knowledge
Young scholars create advertising with the intent of protecting wildlife. In this service learning lesson plan, students craft advertisements and write persuasive essays regarding the protection of wildlife.
Curated OER
Can China Kick the Habit?
Students watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and discuss...
Curated OER
Death and Taxes
Students explore the "death tax" and analyze statistical information about how the government taxes dead people. They research sources to determine the validity of a anti-tax group campaign and John McCain's claims about taxes. ...
Curated OER
Prescriptions for Disaster?
Students share opinions about prescription drugs and prepare public service campaigns to inform peers and adults about the dangers of prescription drug abuse. Their ads also offer prevention techniques and possible methods of treatment.
Curated OER
The Coffee and Conservation Connection
Learners explore the connection between low cost coffee and wildlife conservation. Students working in groups devise a marketing campaign for a new brand of coffee, grown in a less environmentally damaging way.
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The Giant Pandas
Students recognize that pandas are endangered. In this panda lesson, students research and create a pamphlet about pandas. Students create a 30 second advertisement. Students participate in problem solving for solutions to the...
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Making Minerals Marketable Data Sheet
In this minerals worksheet, students investigate a mineral by doing research, they complete a mineral information sheet and they develop an advertising poster for the mineral.
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US Geography: The Midwest
Students investigate the geography and agricultural products of the Midwestern United States. In this US geography lesson, students watch and discuss a video that depicts the Midwest of the US as the breadbasket of the country. They make...
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Gazing Into the Faces of AIDS
Students consider whether or not there are generalizations that can be made about people who are infected with H.I.V. or who have the AIDS virus. They create public service ad campaigns to educate the public and consider other ways to...
Curated OER
WWII: The War Effort at Home
Students explore the different ads used by the military. They use media reports and the internet to research the war effort at home during World War II.
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THE TRAVELS OF BABAR: An Adventure in Scale:Saving the Elephants and Other Endangered Animals
Students comprehend the concept and causes of extinction and endangerment. They identify extinct and endangered animals. Students coordinate a plan to help endangered animals through a poster and letter writing campaign.
PBS
Elasticity of Demand
High schoolers explore the current economy and determine what items will or will not sell in a poor economy and why. After researching aspects of the current economy, reviewing a provided case study, completing the provided...
Curated OER
Propaganda
This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...
Curated OER
Anne Frank: Propaganda
Students discover techniques that are used to spread propaganda. They define what propaganda is and how it can be used in both a positive and negative manner. They produce an ad campaign for product.
ELT-Connect
Happy Valentine's Day
Shelves filled with heart-shaped boxes of chocolates. Bouquets of red roses. Racks of romantic cards. Stores are preparing for Valentine's Day. Has the holiday become too commercialized? That is the question asked by a lesson plan...
Syracuse University
World War II
During World War II propaganda was as important to the war effort as the soldiers in the field. Scholars consider how the government communicated messages of patriotism with propaganda by examining pieces from World War II. Then, they...
Curated OER
A Picture is Worth a Thousand Words
Students investigate various careers in the field of oceanography. They create a resume, develop a hypothetical company, create a brochure or web page, plan an ad campaign, or write an article about a teacher that has influenced them.
Curated OER
Action, Please!
Young scholars create an advertising campaign. In this environmental education lesson, students research aluminum and aluminum can recycling. Young scholars wrap the lesson up by writing newspaper articles, creating public service...
Curated OER
DTP: Redesigning a Product Package
Students design packaging and labeling for a product so that it appeals to a specific audience. The use a cardboard box that was designed for one purpose and redesign it to meet the new criteria including a catchy name to go with an...
Curated OER
From the Store to the Shopper
Students explore the marketing process that companies use, including their advertising campaigns. As a class, they discuss how supermarkets develop new brands, determine how to package their goods, price them, and select the products....
Curated OER
Preserving Paradise
Young scholars read an online article to study about the death of Joan Root. They research endangered ecosystems around the world and design ad campaigns to create public awareness.
Curated OER
Teens Buckle Each Other Up
Students explore teen driving habits. In this health journalism lesson plan, students read the USA Today article titled "Teens Buckle Each Other Up", respond to discussion questions regarding the article, and complete an activity based...
Curated OER
Nutrition 3: Got Broccoli?
Students discover why the human body needs food in order to survive. In groups, they analyze advertising for the foods they eat the most and try to identify the nutritional value of them as well. They complete a worksheet showing them...
Curated OER
A New Political Party
High schoolers participate in a Political Spectrum Analysis, then align themselves with other high schoolers with similar scores. In groups, they develop political parties, policies, philosophies, and organize political campaigns.