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Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
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Skill Building for Educational and Vocational Advancement
Over ten weeks, 8th graders refine their visions of future careers, develop skills needed to write resumes and business letters, and learn to make a strong impression at interviews. Three specific activities are included, but mostly the...
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Market Analysis
Students examine how markets can be broken down by businesses. They explore topics such as market positioning and market segments. They discuss how market structure influences the market itself.
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Market Research
High schoolers examine the difference between primary and secondary market research. They discover the limitations on marketing strategies. They explain the importance of having more research done before marketing decisions are made.
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The Marketing Mix
Students examine the seven P's in marketing. They discover the need to blend different elements to make marketing successful. They place significance on elements for different products and services.
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Market Prices
Second graders understand that prices change. In this business, price and labor lesson, 2nd graders define the words market and price. Students read Arthur's Funny Money and answer questions related to earning and spending money....
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Do I Have What it Takes to be an Entrepreneur - and is My Community Ready?
Discover the attributes of entrepreneurs and define what entrepreneurship is while examining data based on local businesses. Learners determine whether their community is supportive of entrepreneurs as they research economic development...
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Business: Stock Market
For this business worksheet, students answer 3 questions about the stock market. The questions ask about graphing, share prices, and celebrity and company shares.
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Starting Your Own Business
Fifth graders read a book and complete several correlating activities to learn how to start their own business. For this economic and math lesson, 5th graders read the book The Toothpaste Millionaire. Students define the term...
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Running an Export Business
Students define and give examples of importing and exporting, then analyze the role of importing and exporting on employment. They outline the basic procedures for exporting in an international market. Finally, students utilize...
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Pop Shop 4 - Shopkeeping
Learners create a store where they sell pictures, tee shirts, and prints. In this store lesson plan, students learn about sales, marketing, and how to run a business.
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Businesses That Provide The Needs of Our Community
Students investigate the economy by creating a mock store in the classroom. In this business lesson, students research traditional department stores and brainstorm with their classmates as to what they could sell in their "store."...
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We're On Display
Students create store displays to create an understanding of the importance of marketing in the world of business. The project is intended to be ongoing with the advertising scheme to be changed frequently.
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Market Structures and Competition
Pupils review concepts related to market structures and competition. Using supply and demand, they identify what factors cause them to shift and analyze business downward facing demand curves. They compare and contrast the abilities of...
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Lemonade Business Stock Market Intro
Students role play as business owners in order to learn about how certain aspects of business works. In this 3rd - 6th grade lesson plan, students experience creating and running their own business, including earning profits and...
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Marketing A Restaurant
Students simulate the opening and operating of a restaurant using the Four P's of Marketing. Students play the roles of all the people involved in the restaurant business, as well as customers, as they act out various "restaurant"...
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Business Practices and Competition
Students identify the costs and benefits of large corporations and monopoly industries. Using the internet, they discover how businesses use different types of exploitation to maximize their profits. They read two articles about plants...
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Organizing a Business Trip: A Technolgy-Integrated Project
Young scholars research the Internet to gather information about silk and make travel arrangements for a business trip. They create a memo to participants, create a database of suppliers, a letter to suppliers, design company letterhead...
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To Market to Market
Fourth graders research a product and participate in an integrated simulation of a free market economy where students will create, buy and sell a good or service. In completing this activity, 4th graders understand the concepts and...
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Creating & Marketing a Commercial
Students explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society. They produce the remake of an old audio and visual commercial activity as a marketing activity.
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A Pottery Business In Asia
Students read and discuss some material about Neerja International, a successful business in India, then construct a role play about how the business began. Students role play as people trying to start up their own business and learn...
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Stock Market Basics
In this economics worksheet, students read a 2-page selection titled "Stock Market Basics," and then respond to 8 short answer questions about the information presented.
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Entrepreneurship: Will it Work?
Consider to possibility of starting a business as a way to examine the concept of entrepreneurship. Learners develop and analyze feasibility studies, marketing strategies, proposals, and local census data all needed when starting a small...
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What Drives the Stock Prices?
Learners discover that earnings drive stock prices. They look for earnings growth from the continuing operations of a business. They also use price-to-earnings ratio as one of the tools in choosing stocks for the Global Stock Game.
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