Biz Move
Biz Move: Small Business Marketing Solutions
This site provides an overview of the marketing field. Read about the various aspects of marketing.
Palo Alto Software
Bplans.com: The Complete Guide to Business Planning
This interactive site allows you to find a business similar to yours. View its plan, and download and edit it to fit your business.
Other
Help for Growing and Starting Your Small Business
"From 200+ ways to be your own boss and how to calculate your start-up costs to sample business plans and more all from Business Know-How."
Other
Perking Up Your Packaging: Small Business Marketing: Business Town
This site goes into the importance of product packaging. Gives specific examples, and detailed reasoning.
Schools of California Online Resources for Education
Score: Latin American Marketing Project
This site from Score provides information on the global marketplace. This is a unit where students are grouped to find out the best Latin American country to introduce a new fast food business. Site is very well outlined and includes...
Ohio State University
Ohio State University: Fisher College of Business: Finance Resources
Looking for online financial information? The Ohio State University's Fisher College of Business virtual library has compiled Internet resources on a variety of financial topics.
Other
Business plans.org: Marketing Plan
This article discusses the information necessary to write a marketing plan. The concepts discussed include: generic strategies and strategies for pricing, distribution, promotion, advertising, and market segmentation.
Biz Move
Bizmove.com: Business Customer Relationship Management
Comprehensive overview from bizmove.com focuses on understanding who your customer is, motivation behind purchase, when purchase takes place, and understanding that what they "buy" is not necessarily what they want. Good presentation....
Other
Inc.: The Financial Section of a Business Plan
The article, written in October 1999, explains the significance of a business plan that informs potential venture capitalists of the goals, use of new capital proceeds, marketing plan, income statement and other financial projections.
Other
Business Town: Point of Purchase Displays Will Dramatically Improve Your Sales
A common price-off promotional technique is point-of-purchase promotions. This site tells you all about this type of marketing. Includes a video and an accompanying article. [4:36]
McGraw Hill
Mc Graw Hill Higher Education: Marketing
This site from McGraw-Hill Higher Education provides information on the various tasks involved in the physical distribution process.
Biz Move
Biz Move: Managing a Small Business: How to Sell Overseas
This site provides tips and pointers for small businesses interested in marketing overseas.
TED Talks
Ted: Ted Ed: Why Do Airlines Sell Too Many Tickets?
Have you ever sat in a doctor's office for hours, despite having an appointment? Has a hotel turned down your reservation because it's full? Have you been bumped off a flight that you paid for? These are all symptoms of overbooking, a...
Biz Move
Biz Move: Small Business Marketing Publicity
This article describes the many ways to get "free advertising," as publicity is called.
Other
Federal Reserve Bank of Boston: The Economics of Pro Team Sports
Great interactive baseball game that combines your knowledge of economics and pro sports trivia. After completing the nine innings, you should have a better understanding of how economics is used in everyday life.
PBS
Pbs: Who Made America?: Innovators: Ruth Handler
A California stenographer created the doll that became an American icon and a multibillion-dollar business.
Council for Economic Education
Econ Ed Link: Be an Ad Detective
Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...
Council for Economic Education
Econ Ed Link: What Do People Want to Wear?
To stay in business, fashion merchandisers must be able to anticipate what consumers want. By looking at different retail websites, students will look to anticipate what consumers are demanding. Students will then go through the market...
Other
Teen Analyst: Teen Financial Information
Believe it or not, most kids graduate high school lacking basic personal finance skills. That's where TeenAnalyst.com comes in. The basic idea was to give kids the information they need to become successful investors.
Digital History
Digital History: Why It Happened
How did a country with such a booming economy in the 1920s sink into economic disaster in the 1930s? Prosperity was just an illusion. See the many causes of the Great Depression, and find out how all the signs were missed or disregarded.
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