Handout
Biz Move

Biz Move: Small Business Marketing Solutions

For Teachers 9th - 10th
This site provides an overview of the marketing field. Read about the various aspects of marketing.
Website
Palo Alto Software

Bplans.com: The Complete Guide to Business Planning

For Students 9th - 10th
This interactive site allows you to find a business similar to yours. View its plan, and download and edit it to fit your business.
eBook
Other

Help for Growing and Starting Your Small Business

For Students 9th - 10th
"From 200+ ways to be your own boss and how to calculate your start-up costs to sample business plans and more all from Business Know-How."
Website
Other

Perking Up Your Packaging: Small Business Marketing: Business Town

For Students 9th - 10th
This site goes into the importance of product packaging. Gives specific examples, and detailed reasoning.
Lesson Plan
Schools of California Online Resources for Education

Score: Latin American Marketing Project

For Teachers 9th - 10th
This site from Score provides information on the global marketplace. This is a unit where students are grouped to find out the best Latin American country to introduce a new fast food business. Site is very well outlined and includes...
Website
Ohio State University

Ohio State University: Fisher College of Business: Finance Resources

For Students 9th - 10th
Looking for online financial information? The Ohio State University's Fisher College of Business virtual library has compiled Internet resources on a variety of financial topics.
Article
Other

Business plans.org: Marketing Plan

For Students 9th - 10th
This article discusses the information necessary to write a marketing plan. The concepts discussed include: generic strategies and strategies for pricing, distribution, promotion, advertising, and market segmentation.
Website
Biz Move

Bizmove.com: Business Customer Relationship Management

For Students 9th - 10th
Comprehensive overview from bizmove.com focuses on understanding who your customer is, motivation behind purchase, when purchase takes place, and understanding that what they "buy" is not necessarily what they want. Good presentation....
Article
Other

Inc.: The Financial Section of a Business Plan

For Students 9th - 10th
The article, written in October 1999, explains the significance of a business plan that informs potential venture capitalists of the goals, use of new capital proceeds, marketing plan, income statement and other financial projections.
Website
Other

Business Town: Point of Purchase Displays Will Dramatically Improve Your Sales

For Students 9th - 10th
A common price-off promotional technique is point-of-purchase promotions. This site tells you all about this type of marketing. Includes a video and an accompanying article. [4:36]
Unit Plan
McGraw Hill

Mc Graw Hill Higher Education: Marketing

For Teachers 9th - 10th
This site from McGraw-Hill Higher Education provides information on the various tasks involved in the physical distribution process.
Article
Biz Move

Biz Move: Managing a Small Business: How to Sell Overseas

For Students 9th - 10th
This site provides tips and pointers for small businesses interested in marketing overseas.
Unit Plan
TED Talks

Ted: Ted Ed: Why Do Airlines Sell Too Many Tickets?

For Students 9th - 10th
Have you ever sat in a doctor's office for hours, despite having an appointment? Has a hotel turned down your reservation because it's full? Have you been bumped off a flight that you paid for? These are all symptoms of overbooking, a...
Article
Biz Move

Biz Move: Small Business Marketing Publicity

For Students 9th - 10th
This article describes the many ways to get "free advertising," as publicity is called.
Interactive
Other

Federal Reserve Bank of Boston: The Economics of Pro Team Sports

For Students 9th - 10th
Great interactive baseball game that combines your knowledge of economics and pro sports trivia. After completing the nine innings, you should have a better understanding of how economics is used in everyday life.
Handout
PBS

Pbs: Who Made America?: Innovators: Ruth Handler

For Students 9th - 10th
A California stenographer created the doll that became an American icon and a multibillion-dollar business.
Lesson Plan
Council for Economic Education

Econ Ed Link: Be an Ad Detective

For Teachers 3rd - 8th
Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...
Lesson Plan
Council for Economic Education

Econ Ed Link: What Do People Want to Wear?

For Teachers 9th - 10th
To stay in business, fashion merchandisers must be able to anticipate what consumers want. By looking at different retail websites, students will look to anticipate what consumers are demanding. Students will then go through the market...
Website
Other

Teen Analyst: Teen Financial Information

For Students 9th - 10th
Believe it or not, most kids graduate high school lacking basic personal finance skills. That's where TeenAnalyst.com comes in. The basic idea was to give kids the information they need to become successful investors.
Website
Digital History

Digital History: Why It Happened

For Students 9th - 10th
How did a country with such a booming economy in the 1920s sink into economic disaster in the 1930s? Prosperity was just an illusion. See the many causes of the Great Depression, and find out how all the signs were missed or disregarded.

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