Students explore and debate the advantages and disadvantages of corporate social responsibility versus increased government regulation. They create a board game to give an employee an opportunity to rise to the top of a large company.

Students discover the six different career paths they could take and why each path is important.  In this career choice activity, students discuss different career paths using a visual poster. Students then play...

Students create a marketing design, print communication design and a package design for a suite of products for an imaginary company. They identify the qualities of successful logos and incorporate those qualities into their own designs.

Students act as groups of event planners to invent large entertainment events, determine appropriate sponsorship categories for them, identify potential sponsors within those categories, and pitch their ideas to those companies.

Students predict what computers, games, or products be like in 2030. They think about and design futuristic products.

Students examine the mass marketing of Christmas. For this gift giving lesson, students visit selected websites to discover the history behind gift-giving, research marketing techniques, and consider giving alternative gifts.