Have a popping good time. Using probability and statistics skills, learners determine which type of popcorn to buy based on the percentage of kernels popped. After analyzing corn and popcorn sales to make a prediction of future sales,...

Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.

Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.

This lesson focuses on commercials and advertisements including demographics, targeted audiences, and the three audience appeals: ethos pathos, and logos. It provides links to an analyzing ads assignment with rubric, a demographics...

Interactive lesson and activities for learning to look critically at the persuasive techniques of advertisements promoting political candidates and products.

In this persuasive media lesson, students will engage in viewing a Trix cereal advertisement and then engage in the process of "deconstruction" to analyze the use of propaganda techniques to attract customers. Then students will choose...