Curated OER
The Death Penalty
Students examine the controversy surrounding the death penalty. In this capital punishment lesson, students explore the ethical concerns and religious beliefs regarding the death penalty. Students conduct research, interview people, and...
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Bioethics: Where the Future May Take Us
Young scholars analyze ethical issues related to technology, medicine, and reproduction. In this ethics lesson, students research selected bioethics issues and discuss their risks and benefits. Young scholars present their research...
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California Crops
Students explore agriculture by researching the native food crops of California. Students define a list of agriculture vocabulary terms and analyze maps of California which explain which foods come from which area. Students write a...
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TV Talks, We Listen?
Students recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson, students watch television to research the audience...
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Jingles Sell
Learners explore the different persuasive techniques used in commercial and print advertisements. Students then analyze a variety of print ads and discuss the effects of a country's political, economic, and social climates on its...
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TV ATTACK ADS AND THE VOTER
High schoolers read about the history of negative political advertisements in U.S. elections. In this politics lesson, students view several ads for opposing candidates and analyze and discuss the content. High schoolers write scripts...
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...
Ohio Department of Education
Observe Then Infer
To develop their skill at drawing inferences from observations, sixth graders rotate through six stations, conduct a series of experiments, make observations, and draw inference from what they observe.
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Cool Commercials Critique
Students investigate advertising by critiquing commercials in class. In this media lesson, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Students define...
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Understanding "Me", the Product
Students examine ways to market themselves. In this career skills lesson students analyze different advertisements, complete a worksheet and answer questions.
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Reading Comprehension
Eleventh graders analyze an advertisement. In this advertisement analysis lesson, 11th graders work in learning tiers to complete an analysis of the structure of the advertisement when compared to other text. Students complete a...
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Listerine: Miracle Liquid or Product in Search of a Purpose?
Students analyze and research the claims of Listerine advertisements and commercials. They observe commercials and ads, then participate in numerous activities to determine the credibility of the claims made by Listerine. Students...
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Media Literacy Unit - Part 4
Seventh graders study how advertisers use techniques to sell their products. In this persuasive media lesson, 7th graders analyze media messages to find the advertiser's purpose. They examine different advertising techniques and their...
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Personal Ads
Learners study advertisements from the 'H.I.V Stops with Me' Web site and develop similar theme-based advertisements geared specifically toward an H.I.V.-positive teenage audience.
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The Media and You
Seventh graders discuss the main purposes of media. Using various advertisements, they identify the method used by the advertisers in each example. They use these methods to create and sell their own product to the class. They use the...
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Critical Viewer Activity
Students practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Students discover how advertisers use re-imaging to manipulate photographs and discuss how they can become critical...
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Media Awareness: Helping a Product Cross the Finish Line
Students develop critical thinking skills to understand and create advertisements. In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...
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Does the Decimal Point Really Make a Difference?
Fourth graders study the decimal dilemma and discover major math mistakes in the real world with cheeseburgers advertised for .99 cents each or colas for .89 cents each.
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Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
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A Healthy Body Image
Fifth graders discuss what is meant by body image. In groups, they view a variety of magazine advertisements and identify how it encourages them to buy a specific product. To end the lesson, they group the people in the ads as either...
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Nutrition (Weight Management)
Seventh graders explore nutrition and the effect it has by participating in class discussions. In this diet and exercise activity, 7th graders analyze print advertisements and discuss how unrealistic their expectations are and how...
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Hershey and Advertising
Students examine Hershey advertising history. In this marketing lesson, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...
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Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. For this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads...
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Creating Student Advertising
Students explore common advertising strategies used by the media. In this advertising lesson plan, students identify persuasive language in advertisements and construct their own persuasive ad.