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Pde: Sas: Identifying and Understanding Use of Testimonials in Advertising
In this lesson, 8th graders analyze and compare the propaganda techniques used in informational texts, with a particular focus on the use of testimonials. Includes links to recommended resources, scaffolding suggestions, and an...
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Pbs Teachers: Targets
Examine the reasons alcohol advertisers target young people, and interpret the "real" messages in alcohol advertising. Learn basic facts about alcohol abuse to create a factual poster about alcohol.
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Linguarama International: Marcus Evans: The Language of Advertising
Informtion on word choice and language in advertising, includes word lists and questions.