Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...

Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...

Young scholars explore the reality of underage drinking. In this underage drinking lesson plan, students read the USA Today article titled 'Dispel Myths, Save Lives,' respond to discussion questions regarding the article, and...