Media Smarts
Gender Messages in Alcohol Advertising
Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
Curated OER
Full Circle Advertising: A Look at Teen Alcohol Use and Fetal Alcohol Syndrome
High schoolers analyze ads and learn about the effects of alcohol. Note that the PowerPoint mentioned in the procedure is not included, so you will need to prepare your own presentation. After the lecture, segue into fetal alcohol...
Curated OER
Ad Hangover?
For this advertising and marketing worksheet, students read an article regarding alcohol marketing and then respond to 8 short answer questions.
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How Does Advertising Affect You?
Students understand what advertisements are trying to do and how they do it
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Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
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Girls are Drinking Like Boys
Students explore alcohol use. In this health journalism lesson, students read the USA Today article titled "Girls are Drinking Like Boys", respond to discussion questions regarding the article, and complete an activity based on the...
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Dispel Myths, Save Lives
Students explore the reality of underage drinking. In this underage drinking lesson, students read the USA Today article titled 'Dispel Myths, Save Lives,' respond to discussion questions regarding the article, and complete an activity...