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#1639. Advertising Age: Using the Internet
The ten questions included on this activity are designed to facilitate a close study of the website of Advertising Age magazine. Using the Internet, learners explore the magazine’s website and its links to become familiar with the...
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Advertise It and They Shall Buy!
Students design and produce an advertisement for the product of their choice using PowerPoint. The audience for this advertisement is the producing company that is looking for the perfect advertising agency.
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Gandhi's Alternate View of Women: Changing the Face of Modern Media & Advertising
Eleventh graders analyze the violence of media and advertising on women, as well as Gandhi's views of women. In this women and media lesson, 11th graders Killing Us Softly and Tough Guise as an analysis of media and advertising and their...
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Classified Ad Job Searches
Students discuss and list the various ways to conduct a job search. In groups, students review the classified ads and decide on a number of jobs that appear interesting and for which they are well qualified. This lesson is intended for...
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Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
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Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
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Tobacco
Young scholars write paragraphs about the message of an advertisement ad they see in magazines and their intended audience. In this advertisements lesson plan, students look at tobacco, clothing, hair products, and more.
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From Data to Drinks - My Marketing Plan
Students research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
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Advertisements
Student teams role-play advertising agencies competing for a contract. Winning team completes all tasks, spending the least money. Tasks include naming agency, creating a slogan, inventing a product and advertisement.
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Sweet-Talkers
Students investigate what is being sold to them. In this media awareness lesson, students visit selected websites to take a closer look at advertising marketed at them. Students discuss the implications of marketing geared toward children.
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GUNS AND MUSIC
Learners examine the role of the Advertising Standards Agency, the image of crime portrayed by some rap artists, the reality of crime, media influence, and society's influences on the media.
Media Education Lab
Defining Propaganda
21st century learners live in a media world. Help them develop the skills they need to be able to analyze the barrage of propaganda they face daily, with a resource that introduces them to the type of persuasive appeals found in news,...
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Advertisements
Students create their own business and product, and must also create a 30 second advertisement to promote their product.
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Got Character?
Students create an advertisement promoting good behavior. This character-development lesson plan from Boys Town High School involves students studying the history of the Got Milk?advertising campaign. After a discussion of marketing...
Carolina K-12
How Do I Pre-Register and Vote in North Carolina?
This practical activity helps young citizens learn about pre-registration to vote in elections, discuss the merits and flaws of the pre-registration process, and register themselves. The concluding activity has young voters creating an...
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Hillary Clinton's Record, Through the Looking Glass
Students assess how images and words in a political ad deliver its message and stir the emotions in the general public. They research information that supports or refutes claims made in the ad as well as the credibility of the ad. Each...
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Recognizing Propaganda-Loaded Language
Students study a print ad for an abdominal toning device after discussing what strategies are necessary for healthy weight loss and muscle tone. They practice the skill of recognizing propaganda in print advertising.
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ESOL Competencies
Pupils examine the want ads to determine their organization. They discuss a list of vocabulary generally associated with employment. They write a job announcement for a company of their own. They discuss resources other than the want...
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Logo Design and Ad Campaign Relating to Forestry Management.
Young scholars explore organizations that promote effective marketing strategies and create their own visual symbols that benefit effective forestry cultivation. In this creative lesson students study logos of organizations, create...
Practical Money Skills
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...
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Help Wanted
Students discuss work experiences and g. list and rank the top ten criteria to bear in mind when looking for a job. They explore work vocabulary, interpret jargon used in help wanted ads and prepare a positive
job ad to attract potential...
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Helping Countries in Turmoil
Students discover the struggles of emerging democracies. In this service learning lesson, students research a non-profit agency that is assisting the people of an emerging democracy and create and advertisement.
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Quench That Thirst
Students examine the sugar and calorie content of different beverages. In this adult health lesson, students analyze how advertising can be very misleading. They determine the correct amount of juice or beverage they should take per day.
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What are the Qualifications to be President of the United States?
Students research the qualifications necessary to be the president of the United States. They create a want-ad for this position using what they have learned about the qualifications.