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Ad Awareness
Students review advertisements. In this advertising instructional activity, students define advertising and determine the main reason ads are created. Students define what it means to be a consumer and advertiser. Students are divided...
Historical Thinking Matters
Social Security: 3 Day Lesson
What does social security reveal about the political and social culture of the 1930s? After beginning with a brief introductory video on the impact of the Great Depression and how various Americans, such as Huey Long and Francis...
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Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
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Pitcher Perfect
Students consider how advertising messages are constructed and relayed. They invent fast-food businesses and create presentation posters outlining the first commercials to promote their new brands.
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Magazine Dollars and Sense
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
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The Science of Selling
Students discuss advertisements and techniques they have discovered. They read an article about the science of selling and create an advertisement of their own to sell a book. They record people's reactions to their advertisement and...
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“Leading Doctors Say…”
Seventh graders analyze how media and celebrities influence consumers. For this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
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Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
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The Ad Campaign
Students explore how political candidates use mass media to deliver their messages to voters. Focusing on specific issues in the upcoming election, students create television commercials representing different parties' views.
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May the Best Character Win
Running an election campaign takes money. Class groups must effectively budget money in order to design and purchase sufficient advertising aimed at procuring classmates' votes. After completing an online tutorial, they also write and...
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The Perfect President
Students advertise for the perfect president. In this presidential duties lesson, students determine the attributes that the ideal president should have and then write job descriptions for the role.
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Modern Counterculture Movements
Students prepare a presentation examining anti-establishment activity by groups in society today. They prepare a presentation, on poster board or presentation software, about one contemporary protest group.
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Better to Tell the Truth
Third graders distinguish between emotional and logical arguments in advertising. They, in groups, find ads in newspapers and magazines illustrating the various types of emotional and logical arguments in advertising discussed on day one.
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The Price is Right - Advertisements
Fourth graders design written advertisements using cut out items from catalogs or newspapers in order to persuade consumers.
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Culture Ads
Students examine cultural differences in picture books. In this cultural diversity lesson plan, students identify cultural differences in picture books about children from Africa, Asia, Europe, Latin America, the Middle East, and...
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Walking in Other People's Shoes
Students study the story of student journalist Casey Parks' September, 2006, journey to Central Africa with New York Times columnist, Nicholas Kristof. They then act as representatives to the tourism boards of developing countries and...
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Gazing Into the Faces of AIDS
Students consider whether or not there are generalizations that can be made about people who are infected with H.I.V. or who have the AIDS virus. They create public service ad campaigns to educate the public and consider other ways to...
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Buddy Systems
Students explore how companies use instant messaging to sell products and services. They write business plans for marketing companies using instant messaging as a medium for advertising and assess related privacy issues.
First Ladies
The Women of Afghanistan
Students examine traditional role of women in Afghanistan, their experiences under rule of Taliban, and their struggle to provide better lives for themselves, their families, and their country in years since 2001. Students then organize...
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Heritage: Going Into Business
Students plan a transport business to run between Independence, Missouri and Salt Lake City, Utah between 1850-1860. They make and display a poster advertising their freight line. They show a picture of the vehicle, give the name of the...
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It All Adds Up
Young scholars brainstorm reasons for politicians to expand recycling programs and find statistics to support recycling programs. They design posters, displaying a compelling statistic about recycling, to convince students at their...
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Helping Countries in Turmoil
Students discover the struggles of emerging democracies. In this service learning lesson, students research a non-profit agency that is assisting the people of an emerging democracy and create and advertisement.
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Helping Countries in Turmoil
Middle schoolers create an advertisement that promotes a nonprofit. In this service learning lesson plan, students research emerging democracies and brainstorm ways to help local nonprofit organizations.
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The Right to Vote
In this voting worksheet, students identify and discuss changes in voting rights throughout American history.
Then, they identify why voting is an important right for Americans. Finally, students create voting bookmarks instead of or in...