Advertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...

What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase...

Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...

Are you interested in exploring the world of campaign advertising? In this interactive site, you will become the campaign manager to learn the ropes of advertising in an election.

This site details 10 steps, as identified by Brian Moore, to finding success with your advertising campaign.

Although the advertisement reads that the "free" two and a half minutes given to each candidate in the 1996 Presidential election will be soundbite free, in actuality the two and a half minute speeches are lengthy sound bites.

Over the course of the 1920s, flappers became "modern young women." Trace the transformation by reading a series of ads from an ad campaign and seeing how even music changed minds.

This document from the Dover Adult Learning Center is a nice resource for any beginners in the political decision-making process. Provides links to material to help decipher ads, candidate speeches, rhetorical tricks, campaign issues,...