This site shows that satisfying consumer's desire rather than advertiser's desires makes ad successful. With that in mind, explores psychology of advertising & then discusses ad components, strategies, & approaches as well as...

After analyzing the techniques of propaganda in commercial advertising, students work in cooperative "business" groups to create an advertising campaign for a new product called Giggle Gum. Campaigns include a press release, slideshow...

Did you get the results you want from your ad campaign? This article tells you how to find out!It discusses planning for results, tests for immediate response ads, testing attitude advertising and more.

Parents are often the best educational advocates for their children, especially children with a learning disability. The Coordinated Campaign for Learning Disabilities (CCLD) has developed the following tips to help parents champion...

Quentin Jacobsen has spent a lifetime loving the magnificently adventurous Margo Roth Spiegelman from afar. So when she cracks open a window and climbs back into his life - dressed like a ninja and summoning him for an ingenious campaign...

Campaign ads changed the course of presidential elections when introduced in 1952. By examining ads from the elections of 1952 and 1988, students will understand the historical issues specific to that time period and themes common to...

View presidential campaign advertisement from the 1960 election with the slogans "Kennedy: Leadership for the '60s" and "Nixon-Lodge: They Understand What Peace Demands". Includes video clips, information about the candidates, and...

View presidential campaign advertisement from the 2008 election that included the slogans "Change We Can Believe In" and "Country First". Features video clips, information about the candidates, and election results.

Over the course of the 1920s, flappers became "modern young women." Trace the transformation by reading a series of ads from an ad campaign and seeing how even music changed minds.