Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.

Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...

Students write an editorial column for a newspaper. For this journalism lesson, students discuss and analyze editorials in print and broadcast media. Students will compare the differences in these two formats of editorial...

Create a commercial for a favorite book and broadcast this pitch on the Sly Book Channel! Learners practice retelling, summarizing, comparing/contrasting, and evaluation skills as they prepare their scripts. The approved scripts are then...

In this describing trends instructional activity, students read information about broadcast TV plus cable and satellite TV, observe an annual use of the media graph and describe the trends. Students also read a text about advertising,...

Learners recognize the various types of propaganda so that they be better able to recognize propaganda in its various forms.

Students see how radio began the modern consumer society, shaped societal views on peoples and cultures and changed family home life forever. Radio shrank the world by bringing far-away places, events, and individuals into peoples living...

Thorough glossary of marketing and advertising terms and associations (including legal and business) for all media: print, television, radio, display, and Internet. Includes concept, production, process, and philosophy terms as well.