Other
Nielsen Norman Group: The Use and Misuse of Focus Groups
Discusses the pros and cons of using focus groups in advertising, marketing, and system development. (Published January 1, 1997)
Other
Radio Advertising Bureau
This is a site filled with information about radio advertising. Find out how to advertise, get some advertising ideas, check out advertising research, and more.
Other
Wvu: Alcohol and Advertising (Lesson Plan)
A lesson plan through which students discover, examine, and discuss how alcohol is advertised in magazines. A simple lesson to put together, "Alcohol and Advertising," only requires magazines, art supplies (construction paper, poster...
PBS
Pbs Teachers: Exploring Media Messages
Recognize negative aspects of advertising and how advertising exploits young people. Examine how the media tries to define a person's style, values and ideas, and take a stand against negative media images.
US Department of Labor
Bureau of Labor Statistics: Computer and Information Systems
From the Department of Labor, read about the job outlook for Computer and Information Systems Managers. Read about such things as work type to pay.
Other
Copywriting Tutorial: Identifying Your Usp (Unique Selling Point)
Every successful ad has a unique selling point even if you don't think there is one. Tips on how to determine/create USP for any product or service. Very readable & puts viewpoint across in interesting & memorable manner.
Wolters Kluwer
Business Owner's Toolkit: Figuring the Costs of Setting Up Your New Business
This resource includes a worksheet that can be downloaded to aid a new business owner in determining what their startup costs will be. The article provides additional links to kinds of costs a new business owner will encounter.
Society for Science and the Public
Science News for Students: E Cigarette Makers Focus on Teens
Article reports on a report issues by Congress that finds that e-cigarette manufacturers are aggressively marketing their products to teenagers. Includes a list of vocabularly words.
Careers New Zealand
Careers Nz: Graphic Designer
Thorough look at a career as a graphic designer or commercial artist. Information covered includes: tasks and duties, personal requirements, how to enter job, working conditions, employment conditions, and the job market. A personal...
Other
African American Inventors Who've Changed Your Life (Pdf) [Pdf]
Integrated lesson plan focusing on the contributions that African American inventors have made to modern society. Includes rationale, day by day plan, links, and other information.
Austin Independent School District
Austin Independent School District: Common Persuasive Techniques [Pdf]
View a slide presentation explaining what persuasive techniques are and why they are used. Then learn about six different persuasive techniques used in advertising and see examples of advertisements utilizing some of the techniques....
Curated OER
Kids Health: A Guide to Eating for Sports
Television ads and magazines are littered with new sports drinks and supplements that claim to enhance performance for athletes. Are these claims proven to be true or just cunning marketing schemes? This article delves into the hype and...
Alabama Learning Exchange
Alex: It Is Easy Being "Green" Part Iii of Iii
For this third and final installment of the "Green" series, the learners will work in their ability groups to create a commercial to advertise their green cleaning product. Students will create a logo and a name brand and market their...
PBS
Pbs Teachers: Targets
Examine the reasons alcohol advertisers target young people, and interpret the "real" messages in alcohol advertising. Learn basic facts about alcohol abuse to create a factual poster about alcohol.
Other
E Biz 101: Creating a Web Based Business
Information, advice, and resources on every aspect of starting and running a web-based business.
Franco Cavazzi
Roman Empire: The City of Rome
At this site from the Roman Empire, The Forum is explained, from its early beginnings to the later days of the Republic. This site colorfully describes the people, shops, markets, and the "Subura."
TeachEngineering
Teach Engineering: You've Got to See It to Believe It!
Students develop an understanding of visible air pollutants with an incomplete combustion demonstration, a "smog in a jar" demonstration, building simple particulate matter collectors, and exploration of engineering roles related to air...
Community Learning Network
Cln: Instructional Materials in Media Literacy Studies
CLN "Theme Pages," focus on specific topics within Media Literacy/Studies. CLN's theme pages are collections of useful Internet educational resources within a narrow curricular topic and contain links to two types of information....
Read Works
Read Works: Is Big Tobacco Out to Hook Kids?
[Free Registration/Login Required] An informational text about the addictive nature of tobacco and the dangers teens face due to tobacco marketing strategies. A question sheet is available to help students build skills in reading...
Tutor2u
Tutor2u: Macroeconomic Equilibrium
A definition of macroeconomic equilibrium and how it changes when either aggregate supply (AS) or aggregate demand (AD) shift. Many supporting graphs are provided to help explain this concept.