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Media Smarts
Media Smarts: Adversmarts: Introduction to Food Advertising Online
Media Smarts provides digital and media literacy lessons for students. In this lesson, young students will learn about online advertisements targeted to children. Students will play on online game; they will create an advertisement for a...
Duke University
Duke University: Ad* Access
Images and database information for more than 7,000 ads printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.
Smithsonian Institution
Smithsonian American Art Museum: Ad Reinhardt
Ad Reinhardt is profiled at this site in a format that begins with a brief biographical sketch of his life. His works are then listed by appearance in the museum's database. Each work is presented in thumbnail format with brief...
US Department of Labor
Bureau of Labor Statistics: Advertising, Promotions and Marketing Managers
This report, sponsored by the U.S. Department of Labor describes managerial-level jobs in advertising, marketing, and public relations. The report includes working conditions, needed training, salary, job outlook, etc.
Other
Visualistan: Us Programmatic Ad Spending Statistics and Trends
This infographic provides statistics and trends related to programmatic and mobile programmatic advertisement spending and revenues.
South Carolina Educational Television
Know It All: Careers in Advertising
Do you enjoy seeing a clever commercial on tv, on a billboard, or online? If you enjoy creativity using images and wordplay, you may be suited to a career in advertising.
Other
Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc]
This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)
Duke University
Hartman Center: Emergence of Advertising in America
The Emergence of Advertising in America: 1850-1920 (EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States.
University of Washington
University of Washington Libraries: Early Advertising of the West
Here is a gold mine of information about advertising from 1867 to 1918 in the western part of the United States, particularly the Pacific Northwest. This collection of 450 ads shows social, cultural, and economic trends during this time...
Other
Advertising Standards Authority Website
This site, which is the homepage for the Advertising Standards Authority, provides lots of information on the advertising industry and what's legal/not legal in advertising.
Canadian Museum of History
Cmc: The Last Best West: Advertising for Immigrants to Western Canada
Government claims to lands in Western Canada was one matter but maintaining sovereignty over these lands was quite another. Sir John A Macdonald's approach to maintaining sovereignty in western Canada by not losing the land to American...
Other
The Verge: All the Ways Congress Is Taking on the Tech Industry
After the 2016 presidential contest and years of investigations from intelligence experts, Congress woke up to the power Big Tech holds over democracy - whether it's through collecting data or serving up political ads. For legislators,...
American Geosciences Institute
American Geosciences Institute: Earth Science Week: A Paste With Taste
In this activity, young scholars learn about the ingredients in toothpaste and develop a recipe for a new toothpaste, for which they must also create a slogan and an ad for marketing their product to consumers.
PBS
The 30 Second Candidate: Historical Timeline 1964
Here, read about and watch some of the famous campaigns ads produced and presented during the 1964 Presidential campaign.
Other
Freedom on the Move: Traveling Back
For this lesson, students will read and analyze ads written from 1850 to 1860 and make a timeline of the ads. They will consider important historical events, people, and literature from those years and build a timeline in their classroom...
Employment Spot
Employment Spot: What Employers Want
When you scan the want ads looking for a new job, you see all sorts of requirements - a bachelor's degree, at least two years experience in the field, proficiency in Microsoft Word and Excel. But what about the intangibles? What are...
Smithsonian Institution
National Portrait Gallery: Ballyhoo! Posters as Portraiture: Chaplin as Count
Poster of Charlie Chaplin used for advertising his films. Read the text about Chaplin's influence on film and entertainment.
Alabama Learning Exchange
Alex: Constitution or Articles?
In this lesson, students will observe the political climate at the time of the Constitutional Convention of 1787, and read the writings of the delegates who refused to sign the proposed Constitution, as well as those who supported it....
Other
Freedom on the Move: Telling Their Stories
The "Telling Their Stories" lesson plan guides students through the era of enslavement through the lens of those who chose to flee as a form of resistance. Using the Freedom on the Move database of runaway ads, this lesson centers on the...
University of Missouri
Famous Trials: Falwell v Flynt Trial (1984)
Asked about his first sexual experience by an interviewer, Reverend Jerry Falwell said, "I never really expected to make it with Mom, but then after she showed all the other guys in town such a good time, I thought 'What the hell!'"...
McREL International
Mid Continent Research for Education and Learning: Deconstructing Media Messages
This brief lesson focuses on the roles that many different people play in the creation of media messages and advertising.
AdLit
Ad lit.org: Classroom Strategies: Inferential Reading
Teaching students to "read influentially" helps them learn how to read more strategically. This technique is derived from the teaching model that learners develop knowledge via the process of interpreting new information in light of past...
AdLit
Ad lit.org: Reading (And Scaffolding) Expository Texts
To help students comprehend expository text structures, teachers can acquaint them with the signal or cue words authors utilize in writing each of the structures and use the graphic organizers offered in this article
AdLit
Ad lit.org: Effective Reading Programs Grades 6 12: A Best Evidence Synthesis
Many reading programs claim to boost student performance, but how is that measured? Johns Hopkins University examined more than 200 published studies to create this quick guide to programs.
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