Lesson Plan
Media Smarts

Media Smarts: Adversmarts: Introduction to Food Advertising Online

For Students K - 1st
Media Smarts provides digital and media literacy lessons for students. In this lesson, young students will learn about online advertisements targeted to children. Students will play on online game; they will create an advertisement for a...
Graphic
Duke University

Duke University: Ad* Access

For Students 9th - 10th
Images and database information for more than 7,000 ads printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.
Handout
Smithsonian Institution

Smithsonian American Art Museum: Ad Reinhardt

For Students 9th - 10th
Ad Reinhardt is profiled at this site in a format that begins with a brief biographical sketch of his life. His works are then listed by appearance in the museum's database. Each work is presented in thumbnail format with brief...
Handout
US Department of Labor

Bureau of Labor Statistics: Advertising, Promotions and Marketing Managers

For Students 9th - 10th
This report, sponsored by the U.S. Department of Labor describes managerial-level jobs in advertising, marketing, and public relations. The report includes working conditions, needed training, salary, job outlook, etc.
Graphic
Other

Visualistan: Us Programmatic Ad Spending Statistics and Trends

For Students 9th - 10th
This infographic provides statistics and trends related to programmatic and mobile programmatic advertisement spending and revenues.
Lesson Plan
South Carolina Educational Television

Know It All: Careers in Advertising

For Teachers 9th - 10th
Do you enjoy seeing a clever commercial on tv, on a billboard, or online? If you enjoy creativity using images and wordplay, you may be suited to a career in advertising.
Article
Other

Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc]

For Students 9th - 10th
This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)
Graphic
Duke University

Hartman Center: Emergence of Advertising in America

For Students 9th - 10th
The Emergence of Advertising in America: 1850-1920 (EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States.
Website
University of Washington

University of Washington Libraries: Early Advertising of the West

For Students 9th - 10th
Here is a gold mine of information about advertising from 1867 to 1918 in the western part of the United States, particularly the Pacific Northwest. This collection of 450 ads shows social, cultural, and economic trends during this time...
Website
Other

Advertising Standards Authority Website

For Students 9th - 10th
This site, which is the homepage for the Advertising Standards Authority, provides lots of information on the advertising industry and what's legal/not legal in advertising.
Website
Canadian Museum of History

Cmc: The Last Best West: Advertising for Immigrants to Western Canada

For Students 9th - 10th
Government claims to lands in Western Canada was one matter but maintaining sovereignty over these lands was quite another. Sir John A Macdonald's approach to maintaining sovereignty in western Canada by not losing the land to American...
Article
Other

The Verge: All the Ways Congress Is Taking on the Tech Industry

For Students 9th - 10th
After the 2016 presidential contest and years of investigations from intelligence experts, Congress woke up to the power Big Tech holds over democracy - whether it's through collecting data or serving up political ads. For legislators,...
Lesson Plan
American Geosciences Institute

American Geosciences Institute: Earth Science Week: A Paste With Taste

For Teachers 3rd - 8th
In this activity, young scholars learn about the ingredients in toothpaste and develop a recipe for a new toothpaste, for which they must also create a slogan and an ad for marketing their product to consumers.
Website
PBS

The 30 Second Candidate: Historical Timeline 1964

For Students 9th - 10th
Here, read about and watch some of the famous campaigns ads produced and presented during the 1964 Presidential campaign.
Lesson Plan
Other

Freedom on the Move: Traveling Back

For Teachers 9th - 10th
For this lesson, students will read and analyze ads written from 1850 to 1860 and make a timeline of the ads. They will consider important historical events, people, and literature from those years and build a timeline in their classroom...
Website
Employment Spot

Employment Spot: What Employers Want

For Students 9th - 10th
When you scan the want ads looking for a new job, you see all sorts of requirements - a bachelor's degree, at least two years experience in the field, proficiency in Microsoft Word and Excel. But what about the intangibles? What are...
Website
Smithsonian Institution

National Portrait Gallery: Ballyhoo! Posters as Portraiture: Chaplin as Count

For Students 9th - 10th
Poster of Charlie Chaplin used for advertising his films. Read the text about Chaplin's influence on film and entertainment.
Lesson Plan
Alabama Learning Exchange

Alex: Constitution or Articles?

For Teachers 9th - 10th
In this lesson, students will observe the political climate at the time of the Constitutional Convention of 1787, and read the writings of the delegates who refused to sign the proposed Constitution, as well as those who supported it....
Lesson Plan
Other

Freedom on the Move: Telling Their Stories

For Teachers 9th - 10th
The "Telling Their Stories" lesson plan guides students through the era of enslavement through the lens of those who chose to flee as a form of resistance. Using the Freedom on the Move database of runaway ads, this lesson centers on the...
Article
University of Missouri

Famous Trials: Falwell v Flynt Trial (1984)

For Students 9th - 10th
Asked about his first sexual experience by an interviewer, Reverend Jerry Falwell said, "I never really expected to make it with Mom, but then after she showed all the other guys in town such a good time, I thought 'What the hell!'"...
Lesson Plan
McREL International

Mid Continent Research for Education and Learning: Deconstructing Media Messages

For Teachers 3rd - 5th Standards
This brief lesson focuses on the roles that many different people play in the creation of media messages and advertising.
Professional Doc
AdLit

Ad lit.org: Classroom Strategies: Inferential Reading

For Teachers 9th - 10th Standards
Teaching students to "read influentially" helps them learn how to read more strategically. This technique is derived from the teaching model that learners develop knowledge via the process of interpreting new information in light of past...
Professional Doc
AdLit

Ad lit.org: Reading (And Scaffolding) Expository Texts

For Teachers 9th - 10th
To help students comprehend expository text structures, teachers can acquaint them with the signal or cue words authors utilize in writing each of the structures and use the graphic organizers offered in this article
Professional Doc
AdLit

Ad lit.org: Effective Reading Programs Grades 6 12: A Best Evidence Synthesis

For Teachers 9th - 10th Standards
Many reading programs claim to boost student performance, but how is that measured? Johns Hopkins University examined more than 200 published studies to create this quick guide to programs.

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