Primary source images show the development of the modern advertising industry and highlight what these ads reveal about American culture during the early 20th century compared to today.

Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...

MediaSmarts provides digital and media literacy lessons for students. In this lesson, young students will learn about the importance of spokescharacters for companies. Then students will create own jingles and spokescharacters for foods...

Businesses use advertising to tell consumers about the goods and services they are selling. Businesses hope that their advertisements will convince people to buy their products. In this lesson, students examine the ground rules for...

The American Red Cross launched a multi-faceted advertising campaign in World War I to raise the funds necessary to deliver its services. See the different modes of advertising and read about the Red Cross' success.

During this unit, students will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will...

A learning module with links to seventy-six images, videos, and websites to use while learning about ethics in advertising.

This article from BizMove.com describes various methods (percentage of sales or profits, unit of sales, objective and task) for intelligently establishing an advertising budget and suggests ways of applying budget amounts to get the...

In this lesson, young scholars will examine mass media critically and become aware of how much advertising is around them. They will realize the impact media has on social equality, what people buy, and on culture.

Read about the advertising strategies used by various companies during the 1920s. Includes many links to related businesses and topics.

After analyzing the techniques of propaganda in commercial advertising, students work in cooperative "business" groups to create an advertising campaign for a new product called Giggle Gum. Campaigns include a press release, slideshow...

This is a detailed and highly informative biography of Octavian, later known as Augustus.

Here from PBS is the original text of a runaway slave ad for a slave named Jem. His owner in Newark, New Jersey describes him and offers a reward.

This Library of Congress resource page includes information about American brands names and products. The history of advertising as a whole as well as the history of Coca-Cola TV ads, and the beverage industry are also covered. There are...

In this lesson summary review and remind yourself of the key terms and graphs related to a short-run macroeconomic equilibrium. Topics include how to model a short-run macroeconomic equilibrium graphically as well as the relationship...

A resource for exploring a wide range of careers in the arts, from advertising and animation to video games and web design.

Your guide on how to make sense of advertisements. Examine an ad's intent, its audience, and other information you might need to know to make an informed decision.

How form, color, fonts, and finishes combine to create logos are explained in this 1997 web design article, which takes you step-by-step through creating sample logo.

A great lesson for students to explore commercial advertising using Cass-Clay Museum Ads and ice cream. Great resource for teachers to get lesson plans about advertising.

This web-article addresses the effects of gearing the advertising of tobacco products to minority communities. Examines the 1997 tobacco settlement. Author uses statistics to support his/her argument.

This site offers current articles on issues related to online advertising.

Young scholars will use the Freedom on the Move database of runaway slave ads to re-envision runaway ads to reflect the bravery of the enslaved who liberated themselves. They will construct narratives from the perspective of formerly...

Biography of artist Paul Klee whose paintings combine surrealism, cubism, and abstract styles. Examines "The Golden Fish" and Klee's representation of fear and death in his work. Also features examination of "Ad Parnassum."

This site has tips on how to get people to your website and how to advertise your website.