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eBook
Other

Introduction to Marketing: Promotion Process & Publicity

For Students 9th - 10th
This site presents an extensive outline detailing the promotion process, sales promotion, and publicity.
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Website
Other

Copywriting Tutorial: Identifying Your Usp (Unique Selling Point)

For Students 9th - 10th
Every successful ad has a unique selling point even if you don't think there is one. Tips on how to determine/create USP for any product or service. Very readable & puts viewpoint across in interesting & memorable manner.
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Activity
Other

Inside Office: 10 Steps to Advertising Success

For Students 9th - 10th
This site details 10 steps, as identified by Brian Moore, to finding success with your advertising campaign.
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Lesson Plan
PBS

Pbs (Affluenza): What Are Advertisers Selling

For Teachers 3rd - 8th
What are advertisers really selling? Are there hidden messages in ads? In this lesson plan, learners explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson plan that would generate...
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Lesson Plan
Council for Economic Education

Econ Ed Link: Believe It or Not?

For Teachers 3rd - 8th Standards
This instructional activity reveals to students how advertisers use words and images to make goods and services look their best. To protect consumers and make sure that competition among sellers is fair in the marketplace, the federal...
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Lesson Plan
Council for Economic Education

Econ Ed Link: Did You Get the Message?

For Teachers 3rd - 8th
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...
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Unit Plan
Khan Academy

Khan Academy: Lesson Summary: Long Run Self Adjustment in the Ad as Model

For Students 9th - 10th
In this lesson summary review, remind yourself of the key terms and graphs related to the long-run self-adjustment mechanism. The long-run self-adjustment mechanism is one process that can bring the economy back to "normal" after a...
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Activity
Read Works

Read Works: Is Big Tobacco Out to Hook Kids?

For Teachers 7th
[Free Registration/Login Required] An informational text about the addictive nature of tobacco and the dangers teens face due to tobacco marketing strategies. A question sheet is available to help students build skills in reading...
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Lesson Plan
American Geosciences Institute

American Geosciences Institute: Earth Science Week: A Paste With Taste

For Teachers 3rd - 8th
In this activity, students learn about the ingredients in toothpaste and develop a recipe for a new toothpaste, for which they must also create a slogan and an ad for marketing their product to consumers.
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Article
Society for Science and the Public

Science News for Students: E Cigarette Makers Focus on Teens

For Students 9th - 10th
Article reports on a report issues by Congress that finds that e-cigarette manufacturers are aggressively marketing their products to teenagers. Includes a list of vocabularly words.
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Website
Federal Trade Commission

Federal Trade Commission: Consumer Information: Jobs and Making Money

For Students 9th - 10th
Consumers in the market for a job, an investment, or a business to run as a second career, see many opportunities in the media. Learn how to navigate through ones with false promises.
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Website
Other

Amos Web: A Pedestrian's Guide to the Economy

For Students 9th - 10th
Exploring the economy can be a fun adventure with the Pedestrian's Guide to the Economy. Use this site to find your answers to economic topics in a user-friendly format with comic strip guides.
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Website
Biz Move

Bizmove.com: Business Customer Relationship Management

For Students 9th - 10th
Comprehensive overview from bizmove.com focuses on understanding who your customer is, motivation behind purchase, when purchase takes place, and understanding that what they "buy" is not necessarily what they want. Good presentation....
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Website
Other

Kentucky Association of Deca

For Students 9th - 10th
This site serves as a resource for marketing teachers and students. The organization's goals, officers, and events are given, as well as information on competitions and resources.
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Website
Other

Smoking and Minorities

For Students 9th - 10th
This web-article addresses the effects of gearing the advertising of tobacco products to minority communities. Examines the 1997 tobacco settlement. Author uses statistics to support his/her argument.
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Lesson Plan
PBS

Pbs Teachers: Exploring Media Messages

For Teachers 9th - 10th
Recognize negative aspects of advertising and how advertising exploits young people. Examine how the media tries to define a person's style, values and ideas, and take a stand against negative media images.
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Lesson Plan
PBS

Pbs Teachers: Targets

For Teachers 9th - 10th
Examine the reasons alcohol advertisers target young people, and interpret the "real" messages in alcohol advertising. Learn basic facts about alcohol abuse to create a factual poster about alcohol.
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Website
Franco Cavazzi

Roman Empire: The City of Rome

For Students 9th - 10th
At this site from the Roman Empire, The Forum is explained, from its early beginnings to the later days of the Republic. This site colorfully describes the people, shops, markets, and the "Subura."
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Website
Careers New Zealand

Careers Nz: Graphic Designer

For Students 9th - 10th
Thorough look at a career as a graphic designer or commercial artist. Information covered includes: tasks and duties, personal requirements, how to enter job, working conditions, employment conditions, and the job market. A personal...
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Activity
Tutor2u

Tutor2u: Macroeconomic Equilibrium

For Students 9th - 10th
A definition of macroeconomic equilibrium and how it changes when either aggregate supply (AS) or aggregate demand (AD) shift. Many supporting graphs are provided to help explain this concept.
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Activity
Other

Creating Brochures That Sell

For Students 9th - 10th
Quick review of purposes of company brochures, includes styles, copyediting, and other considerations in their production.
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eBook
Other

Help for Growing and Starting Your Small Business

For Students 9th - 10th
"From 200+ ways to be your own boss and how to calculate your start-up costs to sample business plans and more all from Business Know-How."
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Unit Plan
Other

First Grade Fun: Media Literacy

For Teachers K - 1st Standards
This module from a resident educator named Ms. Hernandez shares resources that explain how to discuss media images with their young children.
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Website
Other

Creative Freelancers

For Students 9th - 10th
Are you interested in exploring creative freelance careers? Look at the types of creative jobs that are available on a project or permanent basis.

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