Your guide on how to make sense of advertisements. Examine an ad's intent, its audience, and other information you might need to know to make an informed decision.

Businesses use advertising to tell consumers about the goods and services they are selling. Businesses hope that their advertisements will convince people to buy their products. In this lesson, learners examine the ground rules for...

Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...

During this unit, students will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will...

Students analyze the language, style, content, advertisements, of radio stations and determine their target audiences. then students create their own radio station targeting a specific audience including news, advertisements, stories,...

This collection provides a unique view of American History using items such as posters, business cards, flyers, catalogs, advertisements and leaflets. These items capture experiences from important turning points such as the American...

Conventional wisdom about diets, including government health recommendations, seems to change all the time. And yet ads routinely come out claiming to have THE answer about what we should eat. So how do we distinguish what's actually...

As the United States emerged from World War II, suburbs began to spring up with amazing speed. They were advertised as the perfect place to live - a utopia in which the family would flourish. The suburbs, with their promise of an escape...

There are numerous diets advertised that claim to be healthy and effective. Which is the right one for you? This article includes dieting tips that are both safe and of benefit to your body. Links to related sites are also included.

Why would countries go to extremes to control another country? Examine the 5 main motives for imperialism. Also view primary sources including sketches, maps, advertisements, and photographs and answer related discussion questions.

This is an official website for the Wizard of Oz 75th Anniversary. It advertises a theater screening of the film in January 2019, has a link to a blog, and links to purchase the DVD in 3D, and other Oz merchandise.

Learn about the typical projects and compensation a composer earns when working on films, games, and advertisements.

This set of primary sources uses photos, advertisements, maps, and other documents to shed light on that struggle toward the Nineteenth Amendment. Includes a teacher's guide.

This Library of Congress resource page includes information about American brands names and products. The history of advertising as a whole as well as the history of Coca-Cola TV ads, and the beverage industry are also covered. There are...

A great lesson for students to explore commercial advertising using Cass-Clay Museum Ads and ice cream. Great resource for teachers to get lesson plans about advertising.

In this online lesson, students are introduced to various propaganda techniques that have been used by the media and political candidates. Students explore the propaganda and the effect it has on contemporary society.

During this lesson, learners will use knowledge they have learned about weather instruments to create a catalog advertisement. Students will use descriptive writing to advertise the use of the weather instrument. They will also use...