This lesson focuses on commercials and advertisements including demographics, targeted audiences, and the three audience appeals: ethos pathos, and logos. It provides links to an analyzing ads assignment with rubric, a demographics...

Are you exploring current job openings? Investigate how to find jobs and understand want ads.

An interactive three-part lesson on how fine print is used in advertising. In part one students read three advertisements and determine which details from the ads are important and which are not. In part two students read six...

Musical theater and vaudeville were popular in the Gilded Age. Here is a theater program from the Bijou Theater in Boston. Leaafing through the pages gives a great slice of life at the time, not only because of the playbills, but also...

This interactive site helps students notice the tricks that advertisers use to try and get them to buy their products.

Identify the elements that make a successful TV advertisement. Identify the difference between verbal and visual features and say how they can be combined. Use the video camera to produce advertisements that show understanding of the...

Video that describes the types of codes that media and advertisements use to affect the way that people think, act, and feel. [6:00] Followed by a short quiz and a list of additional resources to explore.

View a variety of television advertisements analyzing visual and verbal features and how these are combined to communicate ideas. Write a coherent essay which expresses and argues a viewpoint about a chosen marketing strategy, linking...

Interactive lesson and activities for learning to look critically at the persuasive techniques of advertisements promoting political candidates and products.

This lesson will show the student the power of advertising to create demand for a product. After reviewing existing advertisements, the students will create their own campaign for a product. Following a presentation to the class as a...

Guidelines to the advertising process, including copy length, ad placement, and the like.

A lesson plan through which students discover, examine, and discuss how alcohol is advertised in magazines. A simple activity to put together, "Alcohol and Advertising," only requires magazines, art supplies (construction paper, poster...

Through an integrated approach from PBS, students examine the messages conveyed in print advertisements. Using parody, students are asked to alter the message of an ad to present a different or opposite point of view. Lesson may be more...

Showcases an extensive collection of advertisements, posters, maps, pamphlets, and other miscellaneous objects that document President Abraham Lincoln's place in American culture.

A collection of the advertisements that were published in Harper's Weekly between 1857 and 1872.

The meaning of brand, the world of today's advertisers, and the concept of neuromarketing are some of the topics of this PBS Frontline program. You can watch the whole program, join the discussion, read about the shaping of new brands,...

Students show their creativity and think like engineers as they design products or services that can be used to improve environmental problems in the community. While being aware of the steps of the engineering design process, students...

PBS provides resources to help teachers encourage media literacy. Access, evaluate, and analyze electronic and print media. Dissect pop culture and advertisements. Use the Get Media Smart Resources to uncover advertising tricks, make...

In this lesson, students will engage in multiple parts of a lesson that guide students to uncover many levels of meaning in media messages. Discussion questions and a slideshow presentation are parts of the lesson that address the...

Through interpreting and investigating historical maps, young scholars gain new perspective not only of their local communities but also of their own homes. Student activities include collecting data about their homes, reporting on the...

In the words of Stephen F. Austin from 1823, he advertises for his countrymen to settle in Texas.

[Free Registration/Login Required] Help your students learn colors with printable color or blackline flash cards. Bright color pictures go with each color name. Sample sight word nouns with picture flash cards are also printable....

The textbook entitled Teaching Literature to Adolescents, 2nd Edition contains activities for Chapter 10 reflection. Intended for teachers, this site contains activities that will extend the content from the Chapter 10. Focus of the...

Interactive site offers information and pictures pertaining to early pioneer life. See advertisements in the paper, furniture, glassware, and food preparation tools. Read stories of individuals who lived during that time and make...