Students explore the techniques used by advertisers to sell toys and snack foods, increase awareness of consumer habits and media influences and differentiate between information and selling.

Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...

Students practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Students discover how advertisers use re-imaging to manipulate photographs and discuss how they can become critical...

Students explore the 5 senses. In this 5 senses activity, students consider how their senses aid them in communication. Students examine how their senses receive information as they discuss examples.

Students review the components of the cell by creating advertisements for organelles in this activity reviewing cell contents. The lesson can be completed in 30-40 minutes and ends with a review question for individual, student assessment.

How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...

Learners explore how companies use instant messaging to sell products and services. They write business plans for marketing companies using instant messaging as a medium for advertising and assess related privacy issues.

Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. For this health lesson, 5th graders analyze magazine or television advertisements for the...

Students create advertising with the intent of protecting wildlife. In this service learning activity, students craft advertisements and write persuasive essays regarding the protection of wildlife.

Seventh graders create a multimedia, image only ad campaign on a contemporary controversial issue. They base their public service announcement, Powerpoint presentation, Web page, or video on methods used by Martin Luther during the...

Fourth graders participate in reading comprehension activities associated from a teacher's guide. In this reading comprehension lesson, 4th graders read Giving Thanks: A Native American Good Morning Message by Chief Jake Swamp and...

Students consider whether or not there are generalizations that can be made about people who are infected with H.I.V. or who have the AIDS virus. They create public service ad campaigns to educate the public and consider other ways to...

Eighth graders study the role of gender in art. They examine aspects of personal identity. They assess and utilize the properties of a variety of art media and their ability to convey messages and meaning.

Students, after analyzing interactions between groups/societies, effects of causality/change over time, forms of imaginative writing and utilizing art media to conveying messages/meaning, examine the relationship between clothing and...

In this reading worksheet, students read a passage describing a day in the life of Robert Stanway, a person who works for an advertising company. Students complete 4 pages of activities including answering questions, filling out a daily...

Fourth graders participate in a service-learning project. They design landscaping that maximizes water use and utilizes indigenous plant species. Afterward, they advertise and present their xeriscape garden at a school function such as...

Students recognize that pandas are endangered. In this panda lesson plan, students research and create a pamphlet about pandas.  Students create a 30 second advertisement. Students participate in problem solving for solutions to the...

Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...

To understand how biased data is misleading, learners analyze survey data and graphical representations. They use that information to design their own plans to collect information on consumer thoughts about Chocolicious cereal. 

In this ESL comprehension learning exercise, middle schoolers read or listen to a passage, complete warm-up activities, then a wide variety of before, during, after and homework activities. Answers are included.

Pupils will search for hidden messages in advertising and the "hidden audience." They gain a greater understanding of the structures of advetising and marketing.

Students develop an awareness of one's own media habits. Make connections between ads and one's own consumer behavior. They track their current TV and/or Internet viewing habits and video game time by keeping a TV Diary for one week.

Students identify gender stereotypes in magazine advertisements. In this gender bias lesson plan, students discuss the problems of gender bias in advertising and develop an understanding of the way advertisements work.

Students consider the implications of dogfighting. In this character education lesson, students examine propaganda in advertising and then create their own anti-dogfighting advertisements.