Curated OER
Are There Any Heroes Out There?
Middle schoolers explore political candidates' viewpoints on issues that contribute to the "common good." In this political candidates lesson plan, students read and view mixed media to identify political issues that contribute to a...
Curated OER
The Debates
Students examine the history and purposes of debate, and analyze the different debate formats. They rate the candidates' presentations in the debates, and apply debate strategies to their own debates.
Curated OER
Half-Truths Reading Comprehension
For this reading comprehension worksheet, students read a text about telling half-truths. Students answer 5 multiple choice questions.
Curated OER
Museum Text Messaging
Students pretend they are in a museum and are to explain a painting to a friend using text messaging. They identify the correct painting based on the message. They answer questions to complete the lesson.
Curated OER
Reporters at Gettysburg A WebQuest
Students create newsletters about the Battle of Gettysburg. In this Civil War instructional activity, students create a webquest based on the battle. Students use the information and sources to create a Gettysburg newsletter.
Curated OER
Girls are Drinking Like Boys
Students explore alcohol use. In this health journalism lesson plan, students read the USA Today article titled "Girls are Drinking Like Boys", respond to discussion questions regarding the article, and complete an activity based on the...
Curated OER
Advanced Sentence Completion: 11
In this sentence completion instructional activity, learners fill in the blank for the correct words for each sentence. Students complete 10 multiple choice questions. Click on "show all" to see the rest of the instructional activity.
Curated OER
It Takes a Village
Students consider the contributions of the African Medical and Research Foundation (Amref). In this current events lesson, students research the listed Web sites that include information about Uganda's education, relief, and social...
Curated OER
Word Formation
In this word formation activity, students choose the kind of words that the bold words are and fill in the blanks with words derived from other words. Students complete 35 problems.
Curated OER
Back to School Lessons
The beginning of the school year can be a time to delve into some broader issues.
Curated OER
A Simulation of the Electoral Process and the Resulting House of Commons
Students engage in a lesson which give them the knowledge, skills and an appreciation for the electoral process and parliamentary system.
Curated OER
Art and Patriotic Culture
Art forms, especially government-sponsored "poster art", very effectively conveyed specific cultural values during World War II. Understanding the role that visual images play in expressing issues and ideas is critical to developing...
Curated OER
The Charity Model of Disability
Students examine the ways charities such as the March of Dimes collect funds. They analyze the perceptions people have about these charities and evaluate sources of citizen's rights.
Curated OER
Kiken Word Search Puzzle 1
In this literacy worksheet, students look for the words that are related to the concept that is reviewed in the sheet. They also acquire new vocabulary.
Curated OER
ESL Holiday Lessons: Plan on Buy Nothing Day
For this ESL holiday lesson worksheet, students read a passage about Buy Nothing Day, then complete a variety of comprehension and vocabulary activities.
![Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc] Article](https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/FPO-knovation.png "Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc] Article")
Other
Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc]
This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)
Duke University
Ad* Access: Brief History of Ww Ii Advertising Campaigns
This site from Duke University tells of the massive advertising campaign that the United States launched to help finance the war.
Biz Move
Biz Move: Effective Advertising Campaigns
This site shows that satisfying consumer's desire rather than advertiser's desires makes ad successful. With that in mind, explores psychology of advertising & then discusses ad components, strategies, & approaches as well as...
Museum of the Moving Image
Museum of the Moving Image: Living Room Candidate (Campaign Ads)
Online exhibition of presidential campaign ads, 1952-2008, organized by election year, theme, and political issue. Audio/video presentations of ads can be viewed alongside written transcripts, making Living Room Candidate particularly...
Other
Aef: Rallying a Nation: American Red Cross Advertising During World War I
The American Red Cross launched a multi-faceted advertising campaign in World War I to raise the funds necessary to deliver its services. See the different modes of advertising and read about the Red Cross' success.
Cyberbee
Cyber Bee: Campaign Advertising
Are you interested in exploring the world of campaign advertising? In this interactive site, you will become the campaign manager to learn the ropes of advertising in an election.
Alabama Learning Exchange
Alex: This Business Called Learning: Advertising
After analyzing the techniques of propaganda in commercial advertising, students work in cooperative "business" groups to create an advertising campaign for a new product called Giggle Gum. Campaigns include a press release, slideshow...
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
CommonLit
Common Lit: The Daisy Girl Ad
A learning module that begins with "The Daisy Girl Ad," accompanied by guided reading questions, assessment questions, and discussion questions. The text can be printed as a PDF or assigned online through free teacher and student...