Curated OER
Deception and Advertising: When is it Misleading and when is it Puffery?
Eighth graders explore advertisements and deception in advertising. In this marketing and advertising lesson plan, 8th graders write cause and effect paragraphs describing products, promises made, deceptions caused, and the immediate...
Curated OER
Making School a Better Place.
Students study the problems in their school and work on solutions for those problems. In this writing process lesson, students analyze a problem and work as a team to find a solution. Students present written and oral work to support...
Curated OER
Reporting from the Front Lines
Students examine the battle of Gettysburg as they write news articles. For this Battle of Gettysburg lesson, students become familiar with the job of the news reporter as they report on the events of the Battle of Gettysburg as they...
Curated OER
Connotation and Denotation: How Word Choice Affects a Paragraph
Review the terms denotation, connotation, diction, and mood in paragraph writing. After defining the terms, middle schoolers practice writing examples of both connotation and denotation. They complete a connotation and denotation graphic...
Curated OER
Hold On to Your Hats
Elementary schoolers study the symbolism and influences found in advertising. First, they learn about the history and cultural significance of the Summer Official's Hat that was a symbol of status in ancient China. Then, they access...
EngageNY
End of Unit 2 Assessment: A Hosted Gallery Walk
Speak your mind. Scholars present their claims in groups of three. They use a presentation checklist as each member takes a turn. At the end of the lesson plan, pupils complete an End of Unit 2 Assessment: Presenting a Claim and Findings...
Shmoop
ELA.CCSS.ELA-Literacy.SL.11-12.1
You want your class to meet all of the Common Core standards, and here is one way to tackle the first speaking and listening standard. Given a theme to focus on from "How Much Land Does a Man Need?" by Leo Tolstoy, small groups come up...
iCivics
Yeah, But...
Impress upon your young learners the importance of formulating counter arguments based on facts and not opinions. This resource is meant to strengthen arguments designed in a previous lesson, but could also be used as a stand-alone...
New Jersey Historical Commission and New Jersey Council for the Humanities
Thomas Edison: The Wizard of Menlo Park
What would change in your daily life due to a power outage? Here, learners explore the inventions brought to us by the one and only, Thomas Edison, and imagine a day without them. Scholars take part in a grand conversation and write a...
Curated OER
The Junk Mail Explosion, Why You Buy and How Ads Persuade
Learners increase their awareness of persuasion tactics used in "junk mail" advertising.
Curated OER
World War II: America on the Home Front
Eleventh graders gain a sense of historical time and historical perspective as they study the massive campaign that the U.S. government launched to convince Americans to conserve, participate, and sacrifice. They study cencorship, and...
Curated OER
The Media and You
Seventh graders discuss the main purposes of media. Using various advertisements, they identify the method used by the advertisers in each example. They use these methods to create and sell their own product to the class. They use the...
Curated OER
Connotation and Denotation:
Eighth graders investigate the effect that connotations can have on writing. They are shown examples to build background knowledge before attempting the exercise. They finish by writing a paragraph to practice what they have learned.
Curated OER
Author's Day
Have your learners choose an author to study. One resource link gives a list of approved authors. Scholars read at least three works produced by that author and produce three separate book reports as well as a two-page author report....
Curated OER
Here's to Your Health!
Studets research a health issue. They write an essay about the health issue. The create a public service announcement.
Curated OER
Unit Plan for Mark Twain and American Humor
Students create brochures about the humor of Mark Twain. In this literature-analysis lesson plan, students read "The Celebrated Jumping Frog of Calaveras County" and other short stories by Twain. Students write analytical paragraphs and...
Curated OER
Power of Persuasion
Teaching students about persuasion can be a fun experience that involves writing, PowerPoint presentations, and vocabulary building.
Curated OER
The Power of Persuasion
Students explore the power of persuasion. In a classroom setting, students discuss incentives, testimonials and deceptive pricing schemes that are used to influence others. After observing professionally made infomercials, students...
Curated OER
Getting our Paws into the Cause
Twelfth graders examine local, state, and/or national animal welfare organization. In this Social Studies instructional activity, 12th graders research their identified organization. Students develop a planned intervention strategy to...
Curated OER
Advertising Gimmicks - Critical Thinking Required
Students identify reasons why advertising works, evaluate reasons for its success, and write commercials.
Curated OER
Publication Project
Ninth graders publish a magazine during a ten week marking period. They make individual contributions to the group project that is based on career choices. They write and publish articles, poems, entertainment pieces, and a play that...
Curated OER
Analyzing Logos
Learners analyze common logos they see daily and describe what the logos bring to mind. They redesign a company logo incorporating the company's philosophy into their sketches. Students present their findings and redesign to the class.
Curated OER
Holes-Outdoor Adventure Camp
Students read the book and watch the movie, Holes. They create a brochure (containing specific information) that advertises Camp Green Lake as a newly refurbished outdoor adventure camp. They display the brochures for the rest of the...
Curated OER
A Picture is Worth a Thousand Words: Public Views of Lincoln
Students write a letter in the voice of Abraham Lincoln. In this history lesson, students interpret the way the public viewed Lincoln during various times by examining political cartoons and images. Students write a letter in the voice...