Radford University
Marketing Mayhem: Advertising for Adolescents
You'll be sold on using the resource. Future consumers first conduct a sample survey on marketing strategies. They then consider how mass media influences their age groups and create presentations to display their findings.
Curated OER
What's In the Shopping Bag?
Students explore the techniques used by advertisers to sell toys and snack foods, increase awareness of consumer habits and media influences and differentiate between information and selling.
Equality and Human Rights Commission
Influencing Attitudes
Does propaganda—like that used during the first World War—exist today? The 11th instructional activity in a series of 12 highlights the role of media when it comes to influencing attitudes. Scholars learn about sensational headlines,...
Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your learners already have all the information they need...
Curated OER
Health: Media and Body Image
Fifth graders examine the influence of advertisements on body image and purchasing. They discuss the psychology behind the ads and working in groups cut out words in magazine advertisements that could entice them to buy the product. ...
Curated OER
Anti-Dogfighting Curriculum: Media and Propaganda Extension Lesson
Students investigate the different types of propaganda. For this media analysis lesson, students define and investigate the various types of media propaganda. Students observe how advertisements may not show how the item advertised may...
Curated OER
Ad Hangover?
For this advertising and marketing worksheet, students read an article regarding alcohol marketing and then respond to 8 short answer questions.
Curated OER
34x25x36: Advertising and Body Image
Point of View’s short film, “34x25x36” launches a study of how images presented by mannequins and advertisements influence body image. Class members read and discuss the fact sheet "Media's Effect on Girls: Body Image and Gender...
Curated OER
“Leading Doctors Say…”
Seventh graders analyze how media and celebrities influence consumers. In this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
Curated OER
Life as a Legend: Marilyn Monroe: What is Beautiful?
Students consider the notion of beauty and what impact the media and popular culture have on it. In this cross curricular lesson, students examine print ads, write down and share their thoughts on them. Then students form literary groups...
Curated OER
Human Sexuality Unit
Eighth graders determine how mass media influences human sexuality by looking at advertisements for their sexual content and how the ads affect their decision making. After evaluating the advertisements in a PowerPoint presentation they...
Department of Education (Ireland)
Understanding Influences
"Understanding Influences," a richly detailed, carefully scaffolded unit, asks middle and high school scholars to examine how internal and external factors like friends, media, and society influence their attitudes and...
Curated OER
Now That's Beautiful!
Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including...
Curated OER
Video Game Violence: Explore Possible Impacts
Introduce middle schoolers to the issue of video game violence with a multifaceted approach. Learners complete a gaming survey, as well as read and discuss a news feature about violent video game sales and a handout on stimulus...
Curated OER
Sweet-Talkers
Young scholars investigate what is being sold to them. In this media awareness lesson, students visit selected websites to take a closer look at advertising marketed at them. Young scholars discuss the implications of marketing geared...
Curated OER
Adbusting: A Media Literacy Unit
Young scholars examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
Curated OER
Language Arts: Living in "The Matrix"
High schoolers are able to identify, in a discussion mode, the ways in which the media uses persuasion to achieve their desired aims. They analyze, also in a discussion mode, the media's influence on our society by comparing media...
Curated OER
Developing a Media Portfolio
students discuss the vehicles used by media to feed images to consumers. In small groups, 9th graders are given magazines and asked to pick out the ads that appeal to them. They write responses to the questions:
Curated OER
Made You Look
High schoolers spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
EngageNY
Analyzing the Power of Different Mediums: Little Rock Girl 1957
Scholars begin the instructional activity by watching a video of media history and discussing it in a Turn and Talk. They then look at the texts A Mighty Long Way and Little Rock Girl 1957 to make a connection to the role of the press in...
Curated OER
Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
Curated OER
Purpose of Advertising
Students recognize nonverbal cues in advertisements. In this advertising lesson, students navigate a website with history of advertisements. Students collect sample advertisements. Students plan and perform or...