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The Persuasive Message
Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how...
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A Virtual Adventure In Australia
Students create a magazine highlighting the history and geography of Australia. In this Australia lesson plan, students do online research and other research to create a magazine with articles and advertisements.
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Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
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Purpose of Advertising
Students recognize nonverbal cues in advertisements. In this advertising lesson, students navigate a website with history of advertisements. Students collect sample advertisements. Students plan and perform or present their original...
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Publishing History
High schoolers create an issue of a magazine. They work collaboratively to write articles for the magazine, design a cover and develop advertisements. Students complete their page layout, and create the magazine using information form...
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Short Story Lesson Plan
Students read and discuss the short story, "The McWilliamses and the Burglar Alarm," by Mark Twain. They assume the role of the main characters in the story and write a humorous letter of complaint using a business letter format. They...
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Health: Overweight Youth
Investigate the primary causes for the increase in overweight youth and discover its impact on the health care system. After watching segments from the Bill Moyers Now program, your students develop campaigns to implement in school that...
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Creating Stage Designs that Reflect
Students identify and research cultural, historical, and symbolic clues in dramatic texts. They demonstrate knowledge of research sources.
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Truth in Advertising: When to Ask Questions
Students view different commercials and ad campaigns that present opposing notions of "truth." Students use these commercials to evaluate what makes an effective public service announcement (PSA) or advertisement, then choose a national...
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Jelly Bean's Galore
Students investigate the origins of the Jelly Bean. They complete a Scavenger Hunt using the jellybean website. Pupils create a bar graph using information collected about jelly beans. Students discuss the time of year that Jelly Beans...
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Alcohol: Separating Fact from Fiction
Students obtain a clearer understanding of their knowledge about alcohol, recognize that their attitudes, beliefs, & knowledge about alcohol may be different from their peers, and gain experience with scientific methods.
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Our Solar System
Students explore the solar system on the internet and video programs. They investigate the names of each planet and their places in the solar system. They chose their favorite planet and design an advertisement to sell a vacation to...
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Sold! Ageless Water
Students read "Tuck Everlasting" by Natalie Babbitt. They create an advertisement for the spring water described in the story.
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The Pennsylvania Turnpike: Then and Now
Students study the history of the Pennsylvania Turnpike. For this Pennsylvania history activity, students use primary documents to study the history of the Pennsylvania Turnpike. In a culminating activity, students create an...