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Adidas To Sell Yeezy Shoes At Cost
Despite forecasting a near doubling of operating profit for this year, ADIDAS announced today it is selling its remaining Yeezy inventory at cost. Accoring to ADIDAS CEO Bjorn Gulden, the company's revenues will remain nearly constant in...
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Adidas Says Demand for Samba Shoes Exceeds Supply
Adidas Says Demand for Samba Shoes Exceeds Supply
Curated Video
Adidas Makes $437M From Yeezy Sneakers
Adidas has made $437 million from the first release of Yeezy sneakers since cutting ties with Ye.
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Adidas Mulling Idea of Donating Profits From Left-Over Yeezy Supply
Adidas Mulling Idea of Donating Profits From Left-Over Yeezy Supply
Curated Video
Investors File Lawsuit Against Adidas Over Kanye West Partnership
The saga of Adidas' high-profile break-up with Ye, formerly known as Kanye West, continues. Investors have filed a class action lawsuit alleging that executives were aware of Ye's behavioral issues well before Adidas ended its...
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Adidas Stakeholders Sue Company Over Ye West Partnership
Adidas Stakeholders Sue Company Over Ye West Partnership
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Adidas Withdraws Opposition to BLM Trademark Application
Adidas is withdrawing its challenge to a Black Lives Matter trademark application featuring three parallel stripes, two days after it contested the image with the U.S. Trademark Office.
Curated Video
Battle of the brands: Sportswear giants bid for World Cup busines
Football fans are waiting to see the world’s best players compete in Qatar.
Curated Video
Adidas cuts ties with Kanye West over antisemitic comments
Adidas has cut ties with Ye, the rapper formerly known as Kanye West, after he made antisemitic comments both online and in interviews. It’s the latest in a string of blows for ye following his recent comments, including being dropped by...
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Anti-Defamation League Urges Adidas to End Ties With Ye
The Anti-Defamation League has urged athleticwear company Adidas to sever ties with Ye West’s brand Yeezy.
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Consumers want 'brands to take a stand,' says communication strategist
Communication strategist Martine St-Victor explains the responsibility of brands and why they have to really think about 'who they partner with' as Adidas decided to cut ties with Kanye West over antisemitic comments.
Curated Video
Trending: Adidas Drops Kanye, Taylor Swift Sets Another Record, & First 'Quantumania' Trailer
Trending breaks down the top viral headlines including Adidas dropping Kanye West following his antisemitic comments and Marvel releasing the first trailer for 'Ant-Man and the Wasp: Quantumania.'
Curated Video
Adidas Makes 'Big Splash' for Student-Athletes NIL Networking Offer
Sportswear giant Adidas is giving student-athletes the opportunity to become partners as affiliate brand ambassadors to help grow their networks as professional athletes. Attorney Darren Heitner, the founder of Heitner Legal, joined...
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Adidas and Peloton Team Up For Exclusive Apparel Line
Adidas and Peloton announce an ongoing international partnership, which begins with an exclusive apparel line. Kate Ridley, SVP of Brand at Adidas, joins Cheddar to talk more about it.
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Adidas built a sustainable pitch using 1.8m plastic bottles
Adidas has recycled 1.8m plastic bottles to build a sustainable American football pitch.
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China's Brand War Against U.S.: Adidas, Lululemon Respond To Beijing's Guerilla Tactics | Watch
Luxury giants like Lululemon and Adidas are clapping back after viral TikToks claim their goods can be bought directly from Chinese factories for a fraction of the price. The brands slammed the videos as misleading, warning of...
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Adidas CUTS Ties With Kanye West For Good; Sells Final Yeezy Stock | WATCH
Adidas has officially washed its hands of Kanye West’s Yeezy brand! The sportswear giant confirmed in its latest earnings report that all remaining Yeezy stock has been sold—meaning there are zero pairs left in inventory. This move comes...
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Germany's DAX rises despite GDP contraction, Adidas drives record high
Despite a contraction in Germany's GDP, the DAX index climbs to a record high, boosted by strong Adidas performance as European stocks rise.
Bloomberg
Nike CEO Pledges to Reignite Growth
Nike's new Chief Executive Officer Elliott Hill pledged to reignite growth by revamping the company's products and refocusing around sports like basketball, football and soccer. Nike will also more closely manage inventory to avoid...
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Add high schoolers to the list of athletes cashing in on NIL deals
If you thought you were done hearing about NIL deals — in which college and other athletes can earn money off their name, image, and likeness — think again. (Scripps News)
Curated Video
Comedian Chris Tucker on his return to film, new comedy tour
The longtime comedian's new "The Legends Tour 2024" will cover a range of topics on the industry, his life, current events and work.
Bloomberg
FIFA Women's World Cup Is a Big Gamble for Sports Giants Nike, Adidas
England and Spain will meet in the FIFA Women's World Cup Final on Sunday, and millions around the globe are expected to be glued to their televisions with many gambling on the outcome. For companies such as Nike and Adidas there is...
Bloomberg
First Look With Surveillance: China Signals, Adidas Gains
Dani Burger and Kriti Gupta take you through what to watch today.
Getty Images
ATMOSPHERE at Pharrell Williams And adidas Celebrate Collaboration
ATMOSPHERE at Pharrell Williams And adidas Celebrate Collaboration in Los Angeles, CA 12/3/14