The Business Professor
How Marketing Has Changed - Satisfaction
This Video Explains How Marketing Has Changed - Satisfaction
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How Marketing has Changed - Production
This Video Explains How Marketing has Changed - Production
The Business Professor
How Does Marketing Achieve Business Growth
This Video Explains How Marketing Achieves Business Growth
The Business Professor
How does Ethics Interact with Marketing
How does Ethics Interact with Marketing
The Business Professor
How are Startups Founded
How are Startups Founded? Startups are founded by one or more entrepreneurs who want to develop a product or service for which they believe there is demand. These companies generally start with high costs and limited revenue, which is...
The Business Professor
Horizontal Integration Strategy
Horizontal integration occurs when a company acquires a competitor or related business, expanding its footprint in its core competency. The main purpose of horizontal integration is typically a strategic aim to expand within a specific...
The Business Professor
Growth-Based Strategy
A growth strategy is an organization's plan for overcoming current and future challenges to realize its goals for expansion. Examples of growth strategy goals include increasing market share and revenue, acquiring assets, and improving...
The Business Professor
General Description of Business - Business Plan
What is the General Description portion of a business plan? The company description should feature: The legal structure of your business (corporation, sole proprietorship, etc.) A brief history, the nature of your business, and the needs...
The Business Professor
GAAP Accounting Principles - Financial Accounting
GAAP Accounting Principles - Financial Accounting
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Four Actions Framework (ERRC Grid)
The Eliminate-Reduce-Raise-Create (ERRC) Grid is an essential tool of blue ocean strategy developed by Chan Kim and Renée Mauborgne.
The Business Professor
Activity-Based Product Costing
Activity based product costing is the use of activity costing to assign costs to the particular product being produced
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Understanding Activity Based Costing and its Relation to Cost of Quality Management
This video provides an overview of activity-based costing and its application to cost of quality management, highlighting the challenges and potential solutions in allocating costs to specific activities.
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Activities related to Activity-Based Costing
Activity based costing seeking to allocate costs to specific activities. There are various levels of activity in the organization - unit-based, batch based, product based, and facility based
The Business Professor
Action Profit Linkage Model
The Action-Profit Linkage Model helps firms identify, measure and understand the causal links between actions and profits.