Curated Video
5 Components of a Powerful Sales Attitude
A powerful sales attitude for any salesperson consists of five components. Let’s see what they are.
Curated Video
What is Leverage? Key Concepts in Negotiation
Leverage is a key concept in negotiation. So, what does it mean? I'll tell you.
Curated Video
What is Brand Management? The Role of a Brand Manager.
Brand management is the creation and execution of plans to strengthen consumers’ brand perception of a brand.
Curated Video
What is the Marketing Channel Mix? Promotion Channel Strategy
Channel Mix is the ratio at which you assign resources to the different ways of communicating about products. It is a strategic document that identifies each channel that can deliver your messages and the optimum blend that maximizes...
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What is a Marketing Strategy?
A marketing strategy refers to a business's overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or brand’s value proposition, key messages, data on target customers, and other...
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What is a Customer Persona? ...or Buyer Persona or Marketing Persona
Who are you marketing to? Do you know the characteristics of your prospective customers? To target your marketing well, you need an archetype, which marketers call the ‘Buyer Persona’ or sometimes the customer or marketing persona. And...
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Henry Mintzberg's 4 plus 2 Organizational Types
In his 1979 book, The Structuring of Organizations, Henry Mintzberg classified organizational structures into four organizational types, depending on the complexity of the organization’s operations, and the pace of change it needs to...
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What is a Brand? Brands and Branding
Jeff Bezos, the CEO of Amazon said that ‘Your brand is what people say about you when you’re not in the room.’ Let’s examine what we mean by the terms brand and branding.
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What is the Marketing Mix - The 4Ps: Product, Price, Place, Promotion?
The job of marketing is to make potential customers aware of your products or services. And the Marketing Mix is consists of the different strategies for doing this.
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What is the Customer Journey? And How to Visualize it
To understand our customers, we map out the route they take through our marketing, advertising, and sales processes. This is your customer journey. It’s a way to understand how it feels for your customers to deal with you at each step...
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What is Customer Relationship Management (CRM)? ...And How to Use it.
Customer Relationship Management, or CRM for short is a simple idea. Learn about your potential customers, and use that knowledge to strengthen your relationship with them. Use your stronger relationship to sell them your products or...
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What is Marketing Automation? And How to set it up.
The explosion in online business and the effectiveness of Software as a Service have created a new boom: Marketing Automation. This allows marketers to address prospective customers almost personally. But to do so in a way that scales...
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How to Multiply Fractions with Different Signs
In this video, the teacher explains how to multiply fractions with different signs by following three simple rules. By demonstrating examples with positive and negative fractions, the teacher shows how to determine whether the product...
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Mastering Prime Factorization: The Ladder Method Explained
This video explains prime factorization using the ladder method, breaking down composite numbers into their prime factors. It emphasizes the difference between prime and composite numbers, showcasing examples and non-examples to...
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How to Find the Greatest Common Factor Using the Ladder Method
Do you need a quick refresher or a detailed explanation on how to find a greatest common factor? Then this video is for you! I explain what greatest common factors are and how to use the ladder method to find the greatest common factor...
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The Evolution and Impact of the Calculator: From Enormous Machines to Portable Devices
The video discusses the invention of the calculator by Texas Instruments around 40 years ago, which revolutionized the way we work with numbers. Before this invention, calculators were large, expensive machines. The portable calculator,...
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Revolutionary Polywood: A Sustainable Solution for the Future
Timber Plus in Britain's West Midlands has developed a revolutionary wood called polywood, made from 70% sawdust and 30% polymer from industrial waste. This environmentally friendly product can be shaped and coated with plastic using...
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Timex Introduces World's First GPS Multi-Sports Watch for Accurate Speed and Distance Tracking
The Timex Iron Man Speed and Distance system is the world's first multi sports watch that uses GPS technology to accurately measure speed, pace, and distance for athletes in training. With a two-piece design, the watch remains small and...
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Introducing the Inventors Club: Turning Ideas into Successful Products
The Inventors Club, backed by Trevor Bayless, aims to support inventors in developing their ideas into successful products. By bringing together inventors and the academic world, the club provides a platform for collaboration and...
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Introducing High Wire: The Future of Drivable Vehicles
The High Wire is a revolutionary drivable vehicle that combines hydrogen fuel cell technology with by wire controls. With no engine or pedals, it is controlled through a single unit called X Drive, offering design freedom and improved...
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Introducing the Self-Cooling Can: A Game-Changer in Beverage Technology
The video describes a self-cooling drink can developed by Ice Tech, a South Korean company. The can contains a coil filled with compressed gas that, when released upon opening, rapidly expands and absorbs heat from the contents, cooling...
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Philips Pixel Plus TV: Revolutionizing the Digital Television Market
The video discusses the slow penetration of HDTV in the broadcast television market due to high costs and lack of demand. Philips introduces their new Pixel Plus TV as a solution to the digital dilemma, offering advanced picture...
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BP Ultimate: High Performance Fuel with Reduced Emissions
BP Ultimate is a breakthrough fuel that combines high performance with reduced emissions, offering drivers the best of both worlds. With options available for both diesel and unleaded fuel, this innovative product is a response to the...
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Highlights from the Stuff Live Show: The Best Gadgets and Gizmos on Display in London
The Stuff Live show in London is a major event showcasing the latest gadgets and gizmos on the market. With a focus on bringing buyers and sellers together, the show offers hands-on experience with innovative products like the world's...