* Viewer discretion advised. This video includes discussion of mature topics and may be inappropriate for some audiences. Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these...

Oh hey, seems like reverse psychology works to motivate you to check out this video! Now, let us explain how it works.

Pitching your movie to people can be hard. A studio, a friend, your mom... each of these entities will have different stressed and give you different results. But, what's important in a pitch? And what happens after the pitch? How do you...

Robb Willer studies the forces that unite and divide us. As a social psychologist, he researches how moral values -- typically a source of division -- can also be used to bring people together. Willer shares compelling insights on how we...

If you can recognize when you're being persuaded, it's a lot easier to make sure your opinions are actually your own.

This video demonstrates how authors use persuasion in their writing.

A video titled "Identifying Fallacies" that explains how to identify logical fallacies in writing.

A video titled "Developing an Argument" which instructs develop an argument for a persuasive essay.

A video titled "Composing a Conclusion that explains the components needed to write a conclusion for a persuasive essay.

Using rhetorical devices in text

Using modes of persuasion

A video titled "Supporting a Claim" which instructs how to support a writing claim in a persuasive essay.

A video titled "Recognizing Propaganda" that explains how to identify propaganda in writing.

Howcast -Being empowered is important no matter which profession you are in. Here are some steps to help you get there.

Pupil outcome: I can decide the purpose of a speech. Key learning points: - The purpose of your speech is the reason why you are speaking. - Speeches often try to persuade an audience to agree with its main themes. - Speeches can inform...

Pupil outcome: I can explain what speeches are and why they are important. Key learning points: - A speech is the communication of someone’s thoughts, through words, to an audience. - Lots of different jobs require people to make...

Pupil outcome: I can understand what makes a credible expert view, and use this understanding to create my own credible expert views. Key learning points: - Using expert views can add to the credibility of your persuasive writing. - To...

Pupil outcome: I can consider the effectiveness of modal verbs, personification and active voice in persuasive letters. Key learning points: - Using words with medium and high modality can convey a sense of confidence and obligation onto...

Pupil outcome: I can explain the purpose of modality and use it for effect in my own persuasive writing. Key learning points: - Modal verbs are verbs that indicate likelihood, ability, permission or obligation. - We might sort modal...

Pupil outcome: I can use modality, personification and active voice to write a persuasive letter. Key learning points: - Offering ideas for further steps to the recipient of your letter can make your argument more persuasive. - Using...

Pupil outcome: I can understand and explain the use of irony and use it for effect in my own writing. Key learning points: - Broadly speaking, irony is a contrast between expectations and reality. - There are three main types of irony:...

Pupil outcome: I can identify and analyse the use of personification in persuasive letter writing and emulate it in my own writing. Key learning points: - Personification can be effective in persuasive writing because it evokes an...

Pupil outcome: I can use anecdotes, hyperbole and statistics to write an effective article. Key learning points: - In order to write a convincing argument, you might include techniques such as anecdotes, hyperbole and statistics. -...

Pupil outcome: I can understand what makes a successful speech. Key learning points: - A speech is written for a specific audience in order to achieve its purpose. - Speeches can inform an audience about something they may not already...