Curated Video
A Midsummer Night's Dream: Fairies
Modern fairy tales draw from a rich tradition of fairy folklore known even in Shakespeare's time. Fairies were believed to possess supernatural abilities, like flying swiftly around the world and shape-shifting, often engaging in...
Curated Video
A Midsummer Night's Dream 5.1.109 Prologue
Quince's prologue may seem clumsily written at first but is a masterfully crafted speech by Shakespeare. Ambiguity and word choice, allows for dual meanings, at times earnest or humorous. The speech, asking for the audience's forgiveness...
Curated Video
The Day Henry Met…A Saxophone
Today Henry meets a Saxophone in the city of Dublin and learns all about busking and different styles of music. Saxophones dream is to play in New Orleans with his old Jazz buddies but he needs a Jazz singer to put his band back...
Seven Dimensions
Report Writing Made Simple
Learn that the best reports are clear and structured, directed appropriately to its specific audience; Understand that a quality report contains accurate information and addresses its stated purpose (e.g. problem-solving); Write clearly...
Seven Dimensions
How to Present to Camera
Prepare – choose lighting, angles and clothes that will not distract viewers; Look directly at the camera and use positive body language; Rehearse to build confidence and manage anxiety; Know and organize what you are going to say; Be...
Great Big Story
Beware the Executioner at Harlem’s Apollo Theater
Experience the electrifying and dramatic world of the iconic Apollo Theatre and its notorious Executioner.
Curated Video
Controversy and Creativity: A Look at Unconventional Advertising and Innovative Fashion at Japan Fashion Week
The video discusses controversial advertising tactics used by a Belgian DVD rental company, highlighting the fine line between humor and offensiveness in marketing campaigns. It also showcases a unique handbag with an integrated media...
Curated Video
Top 20 Strategies for Persuasive Ad Copy: Advertising Copy Strategies
Your creatives want to develop compelling ad copy. So, what are the persuasive advertising copy strategies they can use? Let’s take a look…
Curated Video
Media Buying: The Three Stages
You want to find the right time, place, and context to deliver relevant ads to your target audience, so you can increase conversion rates, sales, or brand awareness. Media buying is an important step in the advertising process. Your goal...
Curated Video
Persuasive Language: How to Influence with the Words You Choose
Words have power. And some have a lot more power than others. Indeed, some have so little that they diminish the impact of the words around them. Knowing what words do and do not have power is important, if you want to use your language...
Curated Video
Don Draper: In Mad Men, Advertising is Cool
Don Draper is a fictional character inhabiting a fictional representation of the 1960s US advertising industry, Mad Men. I don’t want to talk about the iconic social story lines, though. I want to identify some of the advertising...
Curated Video
How to Define Your Presentation: Defusing the B.O.M.B.
Presentations are like a b.o.m.b. that can go off in your face if you don’t prepare. The absolute first thing to do is define your presentation and defuse that B.O.M.B. Get our Presentation Skills Toolkit, which accompanies this course...
Curated Video
Five Simple Presentation Structures for a Compelling Presentation
In an earlier video, I described a compelling presentation structure. Here are five variations on it that I have used successfully. Get our Presentation Skills Toolkit, which accompanies this course https://managementcourses.gumroad.com...
Curated Video
Closing: How to Finish Your Presentation and Close with Real Impact
People will most easily remember two parts of your presentation: the start and the finish. So, you need a powerful way to close. Let’s take a look at some of my favorite ways of closing. Get our Presentation Skills Toolkit, which...
Curated Video
The Creative Process: Developing, Writing, and Producing an Advert
Developing, Writing, and Producing an Advertisement involves a large creative team of creative thinkers, copywriters, designers, producers, editors, and many more. What are the main steps in the creative process?
Curated Video
Seth Godin: Powerhouse of Marketing Ideas
The internet has changed marketing and advertising. There are new rules, new tools, and new gurus. One of the first to see this coming, and craft new strategy and tactics, was Seth Godin. I describe Godin as a Powerhouse of Ideas....
Curated Video
Open Your Presentation: How to Hook your Audience with a Great Start
Open your presentation with a powerful introduction to hook your audience. I’ll start you off with the structure that many business writers, journalists, and authors use time after time. Get our Presentation Skills Toolkit, which...
Curated Video
How to Make the Key Points of Your Presentation Memorable
You’ve gone to a lot of trouble to prepare and deliver your presentation. And your audience has given up a big chunk of time to listen to you. Surely, you want them to remember the important parts of what you tell them! How can you make...
Curated Video
How to Create Excellent Visual Aids for Your Presentation
Make your presentation more engaging, more compelling and more memorable with good visual aids. And, let’s face it, that means slides. Whether you favor PowerPoint, Keynote, Google Slides, Prezzi, or another tool, how can you create...
Curated Video
Managing Audience Questions in Your Presentation [inc the Tough Ones!]
What do business presenters fear more than presenting itself? Usually, it’s those tricky – or even hostile-seeming – questions from the audience. So, let’s see how you can handle them confidently and effectively. Get our Presentation...
Curated Video
What is the Marketing Channel Mix? Promotion Channel Strategy
Channel Mix is the ratio at which you assign resources to the different ways of communicating about products. It is a strategic document that identifies each channel that can deliver your messages and the optimum blend that maximizes...
Curated Video
How to Craft a Compelling, Persuasive, and Powerful Presentation
There are four questions you need to ask – and answer – if you want to craft an excellent presentation, which your audience will find compelling, persuasive, and powerful. Let’s look at them. Get our Presentation Skills Toolkit, which...
Curated Video
How to Craft a Compelling Presentation Structure
You have a big idea you want to present. It may be a conclusion, a recommendation, or a status report. Maybe it’s an insight you need to share or a decision you want. How can you craft a compelling presentation for maximum impact? Get...
Curated Video
Preparation is Key: How to Review and Rehearse Your Presentation
The best thing about not preparing is that failure is not preceded by an unsettling period of worry and depression So preparation is key, and that means you need to review and rehearse your presentation. Get our Presentation Skills...