Negative campaigns—or campaigns that work by painting opposing candidates in a negative light—have been used for decades. But today, thanks to information that can be gained from social media, these campaigns may be even more effective...

Today, in our series finale, we're going to talk about the great white whale of navigating online information: your social media feed. Social media shapes both our online and offline behaviors from how we engage in communities and...

Propaganda! Misinformation! Disinformation! Today we’re talking about the dark – or, shall we say, darkER – side of media. Understanding these media bogeymen is essential to being a more media literate citizen.

This video illustrates adware and spyware in detail and how to get rid of them from your computer.

This video explores the persuasive techniques used in advertising, focusing on rhetoric, logos, pathos, and ethos to influence consumer behavior. It highlights the impact of language, emotions, and colors in creating a desired response...

This video emphasizes the importance of critically analyzing media messages by looking beyond the surface content to uncover the true intentions, biases, and implications. It guides viewers to consider the source of the message, how it...

Howcast - Learn how to earn money with ad-supported videos from Fullscreen founder George Strompolos in this Howcast video about how to make money with YouTube.

Howcast - Learn how to market your restaurant from restaurateur Paul Bolles-Beaven in this Howcast video.

Howcast - Learn how to find a good infertility specialist in this Howcast video.

Today over 7,000 subreddits have gone private in protest of the new controversial pricing of Reddit's API. Learn how big tech companies leverage their platforms in ways that can ruin 3rd party apps.

Google made a ton of exciting announcements at I/O yesterday related to AI, web development, Android, Flutter, and more. Let's break down the 10 biggest updates for developers.

In this session we will learn the difference between the Planned VS Impulsive Spending.



We learn some topic like Responsible spending, How to avoid impulsive choices, Conspicuous Consumptions and master i

n...

This video illustrates a few tricks and tips to improve the privacy of the Windows 10 operating system. You will learn how to turn off ad tracking and prevent being tracked.

Caitlyn is an Associate Marketing Manager with PPG Industries, a global supplied of paints and specialty materials. She works closely with the Home Depot corporate office to ensure that customers have access to high-quality paint...

Discover how online advertising is tailored to individual preferences through sophisticated tracking technologies. Learn about the use of cookies, which gather data about your browsing habits to serve targeted ads. Explore the...

Advertising is, perhaps, the most visible and obvious aspect of marketing. Yet it is also one of the least written about. In my 956-page copy of the Principles of Marketing (4th Ed), advertising gets just 24 pages (less than 3% of the...

Planning is an important task when you are spending a large amount of money – and hazarding your brand reputation – on advertising. In this video, we will focus on the two key activities of planning an advertising campaign:

-...

Your creatives want to develop compelling ad copy. So, what are the persuasive advertising copy strategies they can use? Let’s take a look…

The choice of media to host your advertising is vast. So, let’s inventory as many advertising media channels as I can think of…

You want to find the right time, place, and context to deliver relevant ads to your target audience, so you can increase conversion rates, sales, or brand awareness. Media buying is an important step in the advertising process. Your goal...

Salesman, intelligence officer, pollster, farmer, and founder of Advertising giant, Ogilvy and Mather. David Ogilvy is known as the ‘father of advertising’, but is really the man who modernized the advertising industry.

Vance Packard was not an advertising executive nor a marketer: he was a journalist. But, his book, the Hidden Persuaders, exposed the 1950s advertising industry.



In many ways, Hidden Persuaders provides the background scenery...

Don Draper is a fictional character inhabiting a fictional representation of the 1960s US advertising industry, Mad Men. I don’t want to talk about the iconic social story lines, though. I want to identify some of the advertising...

I guess the first question a business should be asking is ‘do I need an advertising agency?’ However, if the answer is ‘yes’, you’ll need to know what advertising agencies do, how to select one that’s right for you, and how to prepare a...