SciShow
The New Era of Negative Campaigns
Negative campaigns—or campaigns that work by painting opposing candidates in a negative light—have been used for decades. But today, thanks to information that can be gained from social media, these campaigns may be even more effective...
Crash Course
Social Media: Crash Course Navigating Digital Information #10
Today, in our series finale, we're going to talk about the great white whale of navigating online information: your social media feed. Social media shapes both our online and offline behaviors from how we engage in communities and...
Crash Course
The Dark(er) Side of Media: Crash Course Media Literacy
Propaganda! Misinformation! Disinformation! Today we’re talking about the dark – or, shall we say, darkER – side of media. Understanding these media bogeymen is essential to being a more media literate citizen.
Let's Tute
Planned vs Impulsive spending and Conspicuous consumption
In this session we will learn the difference between the Planned VS Impulsive Spending. We learn some topic like Responsible spending, How to avoid impulsive choices, Conspicuous Consumptions and master in Finance. In the responsible...
Curated Video
Cyber Security for Absolute Beginners - 2022 Edition - Part 02 - Windows 10 Privacy - Turning Off Ad Tracking
This video illustrates a few tricks and tips to improve the privacy of the Windows 10 operating system. You will learn how to turn off ad tracking and prevent being tracked.
Curated Video
A Day in the Life of an Associate Marketing Manager
Caitlyn is an Associate Marketing Manager with PPG Industries, a global supplied of paints and specialty materials. She works closely with the Home Depot corporate office to ensure that customers have access to high-quality paint...
Curated Video
The Science of Online Advertising: How Your Preferences Are Tracked
Discover how online advertising is tailored to individual preferences through sophisticated tracking technologies. Learn about the use of cookies, which gather data about your browsing habits to serve targeted ads. Explore the...
Curated Video
Top 20 Strategies for Persuasive Ad Copy: Advertising Copy Strategies
Your creatives want to develop compelling ad copy. So, what are the persuasive advertising copy strategies they can use? Let’s take a look…
Curated Video
What is Advertising? And What are its Benefits?
Advertising is, perhaps, the most visible and obvious aspect of marketing. Yet it is also one of the least written about. In my 956-page copy of the Principles of Marketing (4th Ed), advertising gets just 24 pages (less than 3% of the...
Curated Video
Planning an Advertising Campaign: Campaign Objective and Budget
Planning is an important task when you are spending a large amount of money – and hazarding your brand reputation – on advertising. In this video, we will focus on the two key activities of planning an advertising campaign: - setting the...
Curated Video
All of the Advertising Media I Can Think of
The choice of media to host your advertising is vast. So, let’s inventory as many advertising media channels as I can think of…
Curated Video
Media Buying: The Three Stages
You want to find the right time, place, and context to deliver relevant ads to your target audience, so you can increase conversion rates, sales, or brand awareness. Media buying is an important step in the advertising process. Your goal...
Curated Video
David Ogilvy: The Father of Advertising
Salesman, intelligence officer, pollster, farmer, and founder of Advertising giant, Ogilvy and Mather. David Ogilvy is known as the ‘father of advertising’, but is really the man who modernized the advertising industry.
Curated Video
Vance Packard - The Hidden Persuaders
Vance Packard was not an advertising executive nor a marketer: he was a journalist. But, his book, the Hidden Persuaders, exposed the 1950s advertising industry. In many ways, Hidden Persuaders provides the background scenery of...
Curated Video
Don Draper: In Mad Men, Advertising is Cool
Don Draper is a fictional character inhabiting a fictional representation of the 1960s US advertising industry, Mad Men. I don’t want to talk about the iconic social story lines, though. I want to identify some of the advertising...
Curated Video
Advertising Campaign Monitoring & Evaluation
Advertising is a big investment. So, you need to be able to assess the return you get – your ROI. What are the outcomes? That’s the question we seek to answer with campaign monitoring and evaluation.
Curated Video
Advertising Agencies: What They Offer and How to Select and Brief an Ad Agency
I guess the first question a business should be asking is ‘do I need an advertising agency?’ However, if the answer is ‘yes’, you’ll need to know what advertising agencies do, how to select one that’s right for you, and how to prepare a...
Curated Video
The Creative Process: Developing, Writing, and Producing an Advert
Developing, Writing, and Producing an Advertisement involves a large creative team of creative thinkers, copywriters, designers, producers, editors, and many more. What are the main steps in the creative process?
Curated Video
Television Commercials
This video discusses television commercials and provides an example of a classic television commercial.
Curated Video
Forms of Advertising
Forms of Advertising defines advertising and discusses the forms and purposes of advertising.
Global Ethics Solutions
Ethics Essentials for Real Estate Professionals: Part 3- Fair Housing Basics
This video for real estate professionals covers the U.S. Fair Housing Act, discrimination in marketing, consumer discrimination, and reporting.
Curated Video
7+ IELTS Part 3 Vocabulary Advertising
Use these words and phrases to impress the examiner in Speaking Part 3. For many students, informal slang and idioms are harder to learn than academic, formal vocabulary. So-called high-level vocabulary you can find in textbooks....
Curated Video
Apache Spark 3 for Data Engineering and Analytics with Python - Challenge Part 3 - Q3 When to Advertise
In this session, we will be addressing third question of the challenge, which is: What time should we display advertisements to maximize the likelihood of customers trying products? This clip is from the chapter "Structured API - Spark...
Curated Video
Sample Band 8+ Part 3 Answers Children and Commercials
Today you’ll hear sample band 8+ Part 3 answers about children and commercials.