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Communication Coach Alex Lyon
What is Persuasion?
What is persuasion? Is it the same as forcing, manipulating, preaching to the choir, or is it something else? We'll define persuasion from a communication perspective, explain it's meaning, and show you how you see it in your everyday life.
TED-Ed
What Aristotle and Joshua Bell Can Teach Us About Persuasion
What does it take to persuade people? Aristotle has famously summarized rhetoric as three means of persuasion: logos, ethos, and pathos. Watch as these elements are explained in detail, and prompt your class to consider how to build the...