Instructional Video2:46
Communication Coach Alex Lyon

What is Persuasion?

Higher Ed
What is persuasion? Is it the same as forcing, manipulating, preaching to the choir, or is it something else? We'll define persuasion from a communication perspective, explain it's meaning, and show you how you see it in your everyday life.
Instructional Video4:40
TED-Ed

What Aristotle and Joshua Bell Can Teach Us About Persuasion

9th - 12th
What does it take to persuade people? Aristotle has famously summarized rhetoric as three means of persuasion: logos, ethos, and pathos. Watch as these elements are explained in detail, and prompt your class to consider how to build the...