This video looks at how imitation, roles, reference groups, and culture are all parts of social influence. [11:27]

A video over viewing a famous psychology study that showed that people would go against their own values to comply with an authority figure. [4:21]

How do psychologist determine what is normal behavior? This video explores how norms are defined. [7:56]

In this segment, Ira talks with a social psychologist about persuasion, and psychological tricks for helping you get what you want.

Do you have a hard time admitting you were wrong? Turns out it's really not your fault.

Smile, smile, smile. Happiness may be catching.