Instructional Video1:31
The Business Professor

Role of Marketing in Society

Higher Ed
This Video Explains the Role of Marketing in Society
Instructional Video1:41
The Business Professor

Activity-Based Costing vs Traditional Costing

Higher Ed
Traditional methods of allocating costs differs from activity-based costing methods. This video explains the difference between activity-based costing and traditional costing methods.
Instructional Video16:51
The Business Professor

How to Conduct a Bank Reconciliation - Example

Higher Ed
Professor AJ Kooti provides a detailed examples of how to conduct a Bank Reconciliation for purposes of financial accounting.
Instructional Video3:59
The Business Professor

Competitive Analysis in a Business Plan

Higher Ed
What is a competitive analysis in a business plan? A competitor analysis, also referred to as a competitive analysis, is the process of identifying competitors in your industry and researching their different marketing strategies. You...
Instructional Video3:46
The Business Professor

Capturing Trademark Rights

Higher Ed
Capturing Trademark Rights
Instructional Video4:28
The Business Professor

Buyer Utility Map

Higher Ed
The Buyer Utility Map, developed by Chan Kim and Renée Mauborgne, helps to get managers thinking from a demand-side perspective.
Instructional Video5:33
The Business Professor

Business Strategy Porters Generic Strategies

Higher Ed
This Video Explains Business Strategy Porters Generic Strategies
Instructional Video5:37
The Business Professor

Business Strategy Bowman Clock

Higher Ed
This Video Explains Business Strategy Bowman Clock
Instructional Video5:07
The Business Professor

Business Setup - Employee and Intellectual Property Matters

Higher Ed
When setting up a business, what are the major Employee and Intellectual Property Matters that must be addressed? n important part of your intellectual property strategy is implementing best practices in the area of employee policies and...
Instructional Video2:41
The Business Professor

Business Permits and Occupational Licenses

Higher Ed
What are Business Permits and when do you need one? What are Occupational Licenses, and when are theyr required to operate a business? A business license is a legal document that allows you to start a business, maintain your business, or...
Instructional Video1:51
The Business Professor

Beta Test

Higher Ed
This Video Explains the Beta Test
Instructional Video1:54
The Business Professor

Cost Strategy (Low Cost Production)

Higher Ed
Low-cost strategy enables the firm to sell its product/service with a lower price compared to its competitors because of lower costs of producing products/service; as a result of this, they win a competitive advantage in the industry.
Instructional Video2:09
The Business Professor

Consumer Financial Protection Act

Higher Ed
Consumer Financial Protection Act
Instructional Video2:26
The Business Professor

Commoditize

Higher Ed
Commoditize means a product or service has become identical to the same type of offering presented by a rival, distinguished only by its price.
Instructional Video6:51
The Business Professor

Civil Litigation Intro

Higher Ed
This Video Explains Civil Litigation Intro
Instructional Video4:53
The Business Professor

Entrepreneur vs Inventor

Higher Ed
This Video Explains Entrepreneur vs Inventor
Instructional Video2:09
The Business Professor

Emolument Clause

Higher Ed
This clause is meant to prevent external influence and corruption of American officers by foreign States.
Instructional Video3:27
The Business Professor

Elements of a Marketing Plan

Higher Ed
This Video Explains the Elements of a Marketing Plan
Instructional Video5:15
The Business Professor

Distinctiveness Requirement for Trademarks

Higher Ed
Distinctiveness Requirement for Trademarks
Instructional Video2:55
The Business Professor

Understanding Customer Priority: Factors to Consider

Higher Ed
This video explores the concept of customer or client priority and its impact on purchasing decisions. We delve into the various factors that drive individuals to buy a particular product, service, or idea. From measuring the intensity...
Instructional Video2:54
The Business Professor

Disintermediation

Higher Ed
Disintermediation is the removal of intermediaries in economics from a supply chain, or "cutting out the middlemen" in connection with a transaction or a series of transactions.
Instructional Video2:41
The Business Professor

Differentiation Strategy

Higher Ed
Your differentiation strategy is the way in which you make your firm stand out from otherwise similar competitors in the marketplace.
Instructional Video2:50
The Business Professor

Internationalization Strategy

Higher Ed
By definition, an international strategy is a strategy through which the firm sells its goods or services outside its domestic market.
Instructional Video3:52
The Business Professor

Intentional Interference with Economic Relations

Higher Ed
Intentional Interference with Economic Relations