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The Business Professor
Role of Marketing in Society
This Video Explains the Role of Marketing in Society
The Business Professor
Activity-Based Costing vs Traditional Costing
Traditional methods of allocating costs differs from activity-based costing methods. This video explains the difference between activity-based costing and traditional costing methods.
The Business Professor
How to Conduct a Bank Reconciliation - Example
Professor AJ Kooti provides a detailed examples of how to conduct a Bank Reconciliation for purposes of financial accounting.
The Business Professor
Competitive Analysis in a Business Plan
What is a competitive analysis in a business plan? A competitor analysis, also referred to as a competitive analysis, is the process of identifying competitors in your industry and researching their different marketing strategies. You...
The Business Professor
Buyer Utility Map
The Buyer Utility Map, developed by Chan Kim and Renée Mauborgne, helps to get managers thinking from a demand-side perspective.
The Business Professor
Business Strategy Porters Generic Strategies
This Video Explains Business Strategy Porters Generic Strategies
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Business Strategy Bowman Clock
This Video Explains Business Strategy Bowman Clock
The Business Professor
Business Setup - Employee and Intellectual Property Matters
When setting up a business, what are the major Employee and Intellectual Property Matters that must be addressed? n important part of your intellectual property strategy is implementing best practices in the area of employee policies and...
The Business Professor
Business Permits and Occupational Licenses
What are Business Permits and when do you need one? What are Occupational Licenses, and when are theyr required to operate a business? A business license is a legal document that allows you to start a business, maintain your business, or...
The Business Professor
Cost Strategy (Low Cost Production)
Low-cost strategy enables the firm to sell its product/service with a lower price compared to its competitors because of lower costs of producing products/service; as a result of this, they win a competitive advantage in the industry.
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Commoditize
Commoditize means a product or service has become identical to the same type of offering presented by a rival, distinguished only by its price.
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Emolument Clause
This clause is meant to prevent external influence and corruption of American officers by foreign States.
The Business Professor
Elements of a Marketing Plan
This Video Explains the Elements of a Marketing Plan
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Distinctiveness Requirement for Trademarks
Distinctiveness Requirement for Trademarks
The Business Professor
Understanding Customer Priority: Factors to Consider
This video explores the concept of customer or client priority and its impact on purchasing decisions. We delve into the various factors that drive individuals to buy a particular product, service, or idea. From measuring the intensity...
The Business Professor
Disintermediation
Disintermediation is the removal of intermediaries in economics from a supply chain, or "cutting out the middlemen" in connection with a transaction or a series of transactions.
The Business Professor
Differentiation Strategy
Your differentiation strategy is the way in which you make your firm stand out from otherwise similar competitors in the marketplace.
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Internationalization Strategy
By definition, an international strategy is a strategy through which the firm sells its goods or services outside its domestic market.
The Business Professor
Intentional Interference with Economic Relations
Intentional Interference with Economic Relations