Instructional Video2:06
The Business Professor

Marketing - What Makes Good Market Segments

Higher Ed
This Video Explains Marketing - What Makes Good Market Segments
Instructional Video1:46
The Business Professor

Marketing - What is a Product?

Higher Ed
Marketing - What is a Product?
Instructional Video1:59
The Business Professor

Marketing - What Components do products include?

Higher Ed
Marketing - What Components do products include?
Instructional Video4:24
The Business Professor

Market Segmentation

Higher Ed
Market Segmentation
Instructional Video4:49
The Business Professor

Market Plan Market Segments

Higher Ed
Market Plan Market Segments
Instructional Video4:49
The Business Professor

Market Analysis

Higher Ed
This Video Explains Market Analysis
Instructional Video2:28
The Business Professor

Marketing - How are Goods Different from Services?

Higher Ed
Marketing - How are Goods Different from Services?
Instructional Video3:25
The Business Professor

Market Size

Higher Ed
This Video Explains Market Size
Instructional Video2:08
The Business Professor

Market Potential

Higher Ed
This Video Explains Market Potential
Instructional Video2:34
The Business Professor

Loss Leader - Strategy

Higher Ed
A loss leader strategy prices a product lower than its production cost in order to attract customers or sell other, more expensive products. Loss leading is a controversial strategy that is considered predatory. Some companies use a loss...
Instructional Video2:30
The Business Professor

Long Tail Strategy

Higher Ed
The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The...
Instructional Video5:11
The Business Professor

Payment Terms - Explained

Higher Ed
What are Payment Terms for debtors of a business? Payment terms outline how, when, and by what method your customers or clients provide payment to your business. Payment terms are typically associated with invoice payments. They are an...
Instructional Video2:06
The Business Professor

Overview of Trademark Rights

Higher Ed
Overview of Trademark Rights
Instructional Video2:14
The Business Professor

Overview of Marketing Strategy

Higher Ed
This Video Gives an Overview of Marketing Strategy
Instructional Video5:10
The Business Professor

Operational Plan Feasibility

Higher Ed
Operational Plan Feasibility
Instructional Video3:33
The Business Professor

Obtaining Personal Jurisdiction

Higher Ed
This Video Explains Obtaining Personal Jurisdiction
Instructional Video6:59
The Business Professor

Methods of Carrying on International Business

Higher Ed
Methods of Carrying on International Business for US based businesses
Instructional Video3:47
The Business Professor

Marketing Plan Promotions

Higher Ed
This Video Explains Marketing Plan Promotions
Instructional Video3:57
The Business Professor

Marketing Plan: Goals and Objectives Section

Higher Ed
This Video Explains Marketing Plans: Goals and Objectives Section
Instructional Video2:21
The Business Professor

Introduction to Object Costing and its Benefits

Higher Ed
In this educational video, we delve into the concept of object costing. The video explains various types of object costing, such as output-related costing, operational objects, and business relationship costs. By understanding the costs...
Instructional Video1:20
The Business Professor

Network Effect

Higher Ed
What is a Network Effect? In economics, a network effect is the phenomenon by which the value or utility a user derives from a good or service depends on the number of users of compatible products. Network effects are typically positive,...
Instructional Video2:13
The Business Professor

Monetize a Business Idea

Higher Ed
How doe you Monetize a Business Idea? 1. Validate that there is a market for your idea. · 2. Talk to people in your chosen market. · 3. Create a prototype.
Instructional Video2:06
The Business Professor

Mobile First Strategy

Higher Ed
A mobile-first strategy is one whereby the mobile version of a website is given priority over its desktop version. This practice was relatively rare in the past, but has become increasingly common.
Instructional Video2:15
The Business Professor

Mintzberg's Five Configurations of Strategic Management

Higher Ed
What are Mintzberg's Five Configuration of Strategic Management? · Operating Core · Strategic Apex · Middle-Level Managers · Technostructure · Support Staff.