Curated Video
The Day Henry Met…a Cookbook
Today Henry meets a Cookbook. Cookbook is full of hundreds of delicious recipes but he is stuck on the book shelf with no chef around to cook the meals. Henry becomes a master chef, is transported into a busy kitchen and creates the...
Curated Video
The Rise and Fall of Concorde: A Supersonic Journey
This video provides a detailed historical account of the development, testing, and operational lifespan of the iconic Concorde supersonic passenger aircraft. It highlights the technological advancements and challenges faced by both...
Curated Video
The Boeing 707: A Giant of Aviation History
This video tells the inspiring story of Boeing's rise to aviation giant status. Through the perseverance and vision of founder William E. Boeing, the company transformed from a garage airplane manufacturing business into a leader in...
Curated Video
The Future of the Music Market: Apple vs. Yahoo in the Digital Age
The video discusses the evolving landscape of the music market, highlighting the competition between Apple and Yahoo in the music download industry. While Yahoo has a broad reach and potential to capture a large market share, Apple's...
Curated Video
The Evolution of Air Travel: From Pioneers to Luxury Airliners
This video provides a fascinating overview of the evolution of air travel, from its humble beginnings to the current era of spacious and luxurious passenger planes like the Airbus A380. It highlights the advancements in technology and...
Curated Video
Tech Innovations in Transportation: SMS Tickets, Wi-Fi on Trains, and Robotic Fueling
This video discusses innovative transportation solutions, such as SMS ticketing for trams and buses in Zagreb, Croatia, which has simplified the ticketing process and reduced fare evasion. It also explores wireless Internet access on...
Curated Video
Staying Safe on the Road: Hitchhiking Tips and Tech Gadgets for Adventure Travelers
The video discusses the concept of poison hotspots, which are Wi-Fi access points set up for the purpose of identity theft. Unlike regular unsecured hotspots, poison hotspots are created by organized thieves to extract personal details...
Curated Video
Exploring the Evolution of Telecommunications: A Visit to Britain's Telephone Museum
The Britain's Telephone Museum in Milton Keynes is a fascinating showcase of telecommunications equipment spanning the last century. Amidst the vintage phones and manual telephone exchanges, Euro Pass Telecom introduced a new VoIP...
Great Big Story
Mutilated Money This Place Will Give You a Fresh Stack
Discover how the Mutilated Currency division evaluates and reimburses damaged money in 23,000 cases annually, worth $40 million.
Curated Video
Revolutionizing Postcards: The Future of Sending Greetings
The video discusses a new mobile phone service that allows users to create and send personalized postcards directly from their camera phones. Users can take a photo, add a message and recipient's address, and send it to a special number...
Curated Video
Revolutionizing Mobile Television: The Launch of Satellite Digital TV in South Korea
The video describes the launch of the world's first satellite digital television service for mobile phones in South Korea. The service, offered by TU Media, provides superior picture quality at a lower cost compared to existing on-demand...
Curated Video
Yahoo Music Unlimited: The New Player in the Online Music Arena
Yahoo Music Unlimited is a new online music service offering over 1,000,000 songs for subscribers to access, transfer to MP3 players, and share through Yahoo Messenger. Priced at 699 USD per month, Yahoo's service undercuts competitors...
Curated Video
Revolutionizing Banking: The Rise of Mobile Phone Banking in South Korea
The video highlights the rapid adoption of mobile phone banking in South Korea, where transactions are increasingly carried out digitally rather than in person. With over half a million users currently and a projected increase to one...
Curated Video
Top 20 Strategies for Persuasive Ad Copy: Advertising Copy Strategies
Your creatives want to develop compelling ad copy. So, what are the persuasive advertising copy strategies they can use? Let’s take a look…
Curated Video
Seeking Commitment - Closing the Sale [Sales Process Part 8 of 9]
The last step of the sales process at the meeting itself is to seek commitment: to ask the prospect if they will buy. This is called ‘closing’.
Curated Video
Vance Packard - The Hidden Persuaders
Vance Packard was not an advertising executive nor a marketer: he was a journalist. But, his book, the Hidden Persuaders, exposed the 1950s advertising industry. In many ways, Hidden Persuaders provides the background scenery of...
Curated Video
WIIFM? How to Use Self-interest to Influence and Persuade
Self-interest is a given and goes without saying. It is obvious that people do what they see as being in their best interests. So, why am I bothering with it? Because appealing to self-interest works. It is the ‘What’s in it for me?’...
Curated Video
After-Sales Activities [Sales Process Part 9 of 9]
The last step in the sales process happens after the sale. But it is important to understand that there are after-sales tasks that, if they get forgotten or are not done well, will compromise the sale you worked so hard to achieve.
Curated Video
Pricing and Fear of Price
This is a course about sales. And most salespeople have no control over the prices of the products and services they need to sell. So, I am not going to talk about the economics, strategy, or internal politics of setting a price. I want...
Curated Video
What are an Organization's Ethical Responsibilities under CSR?
Ethical responsibility is the part of corporate social responsibility that drives a business to act in a moral and fair manner. Companies can set their own standards or adopt external ethical goals. But what are an organization’s moral...
Curated Video
What is Servant Leadership?
Servant Leadership is one of my favorite concepts. For me it’s a no brainer. So, let me explain why.
Curated Video
What is Market Research? The Five Types, and a Basic How to...
Market research is the process for understanding the customers’ responses to a new service or product, by working directly with potential customers. Market research allows a company to discover who its ideal customers are and get...
Curated Video
Marketing Mix: Crafting a Message - What is Promotion?
In our video on Marketing Mix, one of the 4 Ps was Promotion. Let's talk about crafting a message.
Curated Video
Marketing Mix: Price and Pricing Strategy
In our video on Marketing Mix, one of the 4 Ps was Price. So, let's look at pricing strategy.