This video is the simplest possible explanation of the concept of Marketing Segmentation, which is one of the most important aspects of devising a Marketing or Business Strategy.

Explains the concept of customer segmentation and its characteristics.

There are many companies looking to get a piece of the selfie economy. Alexey Moiseenkov, Founder & CEO of Prisma Labs, explains how his company is looking to thrive alongside tech giants Facebook and Snap. To adapt to the competition,...

There are many companies looking to get a piece of the selfie economy. Alexey Moiseenkov, Founder & CEO of Prisma Labs, explains how his company is looking to thrive alongside tech giants Facebook and Snap. To adapt to the competition,...

Rae Cooper, Professor of Gender, Work and Employment Relations at the University of Sydney Business School and an advisor to the Australian government, joins the latest "Bloomberg Equality" focus. She discusses the potential impact of...

CU Giant Millipede moving right to left, Africa

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Strict lockdown measures could be relaxed if the most vulnerable people in society are given further protections against coming into contact with the coronavirus, researchers have suggested.



The tactic, known as segmentation...

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Sep.12 -- Bob O'Donnell, Technalysis president and chief analyst, discusses Apple Inc.'s new iPhones and watches with Bloomberg's Emily Chang on "Bloomberg Technology."

Senior investment strategist at Edward Jones, Mona Mahajan, discusses her outlook on inflation and markets. She speaks with Tom Keene, Lisa Abramowicz and Jonathan Ferro on "Bloomberg Surveillance."

Akamai Technologies CEO Tom Leighton joins Caroline Hyde and Ed Ludlow to discuss the infrastructure-software company's forecast and cloud-computing infrastructure investments sending its stock to drop by the most since May, provoking a...