Learn what the two sides of the brain control and how it impacts the way we see the world. Through a simple thumb interlacing test, viewers can determine which side of their brain is more dominant.

Recent news stories about a functional cure for HIV-AIDS, possible vaccinations and an AIDS-free future within our reach have made headlines all over the world. The hopeful message directed to persons with HIV-AIDS is that the disease is...

The image of a rat sniffing around for food with its little whiskers moving back and forth to help satisfy it's appetite is enough to make most people lose theirs! But those whiskers play a valuable role in helping rats determine what is...

Gestalt is a German word that means "form" or "shape". Learn how grouping images of a similar form or shape can alter how we perceive them.

This video explores the fascinating world of French optical illusions, also known as Tromp L'oleil. From Renaissance paintings to stage theater set designs and even cartoons, these illusions create the appearance of three-dimensional...

In this video, we explore different perspectives and optical illusions that challenge our visual perception. From the clever architectural techniques used in the Parthenon to the mind-bending effects of forced perspective and...

This Video Explains Individual Perceptions in a Negotiation

This video explores the power and influence of color on our emotions and perceptions. It discusses how different colors can evoke specific feelings and reactions, as well as their cultural and symbolic meanings.

This video explores tactile illusions, specifically focusing on the Aristotle illusion. It explains how our sense of touch can be fooled, leading us to perceive multiple objects instead of one. The video also demonstrates other examples...

This video discusses the phenomenon of chromatic adaptation, which is the ability of human vision to adjust to different lighting settings and perceive colors differently. It explores the famous example of the dress that appeared...

We learned about sensation and perception in the biopsychology series. But there is a lot more to talk about in the context of psychology, in terms of imperfect perception. Do we always see things the way they really are? Can our minds...

Geometric illusions cause us to perceive different geometric properties than what is actually presented to us. Let's explore why this happens and see some examples of geometric illusions.<b<br/>r/>

Illusions part 5/11

In this video, the illusion of truth effect is explored, which is a cognitive bias that causes people to believe information is true simply because they have been exposed to it multiple times. The video provides examples of common...

In this video, the concept of depth perception is explained, highlighting the different cues that our brains use to perceive the distance and three-dimensional nature of objects. The video discusses both binocular cues, which require...

From disaster recovery to caring for the elderly in the home, NSF-funded scientists and engineers are developing robots that can handle critical tasks in close proximity to humans, safely and with greater resilience than previous...

This video provides tips on how to improve their presentation skills. It emphasizes the importance of enthusiasm, tone of voice, body language, and practice in delivering an effective message to the audience. The video also highlights...

Psychological Factors Affect Consumer Decisions

Find out how our brains detect temperature changes and why we sometimes feel pain when we come into contact with safe levels of hot and cold.

In the Ames Room, people seem to get taller and objects seem to roll up. How can this be? A specific type of perceptual distortion is happening. Let's look at how it works!<b<br/>r/>

Illusions part 11/11

Consumer Perception in Marketing

Learn about the concept of forced perspective. This video provides examples of how this technique is used in movies, video games, and even suggests trying it out yourself with a camera or phone to create fun scenes.

The mirage is an optical illusion famous for teasing thirsty desert travelers with illusions of water. Learn how light and heat interact to distort vision and create a mirage.<b<br/>r/>

Illusions part 8/11

Perception and communication. Is our perception of reality THE reality or is it just the way we personally see things. We'll look at our perception with some key concepts in mind from the coordinated management of meaning and social...

Can humans ever take a neutral stance and become completely objective? Can we shed our biases and judgment to achieve god-like impartiality? Can we observe anything objectively? And if not, then does 1+1 still equal 2? Alie explores this...