The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you a brief introduction into what market segmentation is.

Filmed on the Outer Banks of North...

When firms develop new products there are number of different types of products they could be developing. This video teaches you a few of the most important types of new products that firms will produce. From new to...

Affiliate marketing is one of the most popular ways for content creators and influencers to make money. Here we go through the process of how affiliate marketing actually works so you know the whole system from brand to...

Baddeley and Hitch's (1974) contribution to memory theory is one of the most significant models in the subject. This video outlines the model and its constituent parts: The Central Executive, Visuo-Spatial Sketchpad, Phonological Loop...

This video is the eighth installment of our Psychology Revision Series to prepare you for your exams with exactly the right information that you need to know.

We've all been told that it's dangerous to drive whilst on the phone, but what's the evidence to back this up? It turns out that not only is it dangerous to text and talk on a handheld mobile phone, it's equally dangerous to chat with...

Validity is a key concept in research methods. It can be broken down into two umbrella categories: internal validity and external validity.
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1) Internal validity considers factors within the design of the ex
periment.
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The question of what intelligence actually is has intrigued Psychologists and Philosophers for thousands of years. We use intelligence as a measure of people's abilities and potential in day-to-day life, but how many of us have actually...

As Psychology is a science, it uses the experimental method in a similar way to Physics, Chemistry and Biology. However, because of the subject matter Psychologists are studying, it can sometimes seem a bit confusing.
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A video consisting of useful and thought-provoking quotes from leading Psychologists on the topic of Decision Making.

Experimental designs make a huge impact on the validity of an experiment's results. In this video, we explore the three main types of experimental design used in Psychology experiments:

1) Repeated Meas
ures
2) Independe
nt...

This video explores the science and personal experiences behind autism, highlighting how differences in brain structure and function shape behavior. Host Alie Astrocyte and guest Cory, an autistic musician and educator, discuss what...

This video is the seventh installment of our Psychology Revision Series to prepare you for your exams with exactly the right information that you need to know.

Anxiety and Stress have major effects on memory. The Weapon Focus Effect is one model, which considers the impact of a high-stress-inducing object, such as a weapon, on an individual's ability to recall information later.

Biology and Psychology are interconnected sciences. In this video we analyse the stages of prenatal development to understand what is happening in the womb during pregnancy, and how this connects to psychological development. Given that...

Possibly the most famous experimental paradigm for exploring attachment in infants - Mary Ainsworth's (1969) Strange Situation places an infant in eight scenarios to observe their attachment behaviours.

This video outlines Zimbardo's most famous experiment - the Stanford Prison Experiment - which has to be called off within a week because it proved to be too dangerous to continue.

Textbooks are your number one tool as a Psychology Student, so don't limit yourself to the one course book. That is the surefire way to be absolutely average. If you want to outperform your class, you'll need to absorb more information...

This vido outlines the structure of the human nervous system and describes the purpose and role of each element.

How did psychology start? This video outlines the history of psychology, from its origins in Germany with the work of Wilhelm Wundt, through into Functionalism (William James), past Freud and his Psychodynamic approach, onto Behaviourism...

The COGNITIVE INTERVIEW was created by Geiselman and Fisher in a bid to improve the quality of eye witness testimony. The Cognitive Interview has four distinct retrieval techniques at its core:

1) Re-establishing the...

Learn about Stanley Milgram's landmark 1961 experiment on obedience to authority. Also known as the electric shock experiment.

Social Learning Theory suggests that we learn not just by way of reward and punishment for actions, but instead we learn by observing others and imitating their behaviours. We watch, we copy, we practise. And one of the intriguing claims...

This video tackles the question of whether teenagers should take paid work alongside their education. Based on Steinberg et al.'s (1982) findings, this video challenges the notion that teenagers should use their free-time for financial...