Sustainable competitive advantages help firms stay ahead of their competition and one of the most important ways firms can develop sustainable competitive advantages is to work on developing loyal customers through...

The 4 Ps of marketing, product, price, place, and promotion. In this video we look at the most thought of P when people think of marketing, and that is Promotion. Whether it is advertising, sales force, or sales...

The 4 Ps of marketing, Product, Price, Place, Promotion each signify a different area that marketing focuses on. In this video we talk about the concept of price and value and how we determine how the price truly...

Wheather you are using facebook, instragram, youtube, or linked in you are using a social media platform. There are numerous different types of social media platforms that companies can use, and here we going through a...

With storefronts closing and websites opening it is important for firms to be aware of some of the factors that can influence customer service and customer satisfaction in the digital marketing sphere. Here we go...

Economic factors, political factors, cultural factors, natural factors can all influence business decisions. If firms are able to plan for the changes that are coming in their business environment they have a better...

The macro-environment has dramatic effects on our business climate. This video looks at how the macro-effect of The Natural environment can influence how businesses work. Whether it is the weather, pollution, or...

Writing a Request for Proposal is never fun, but it is vital for a business that is looking for a supplier to help them solve their problems. Here we go through the parts of a request for proposal so you know what you...

When firms set out to hire suppliers for their projects there are a lot of criteria that they use, and hoops that suppliers/venders have to jump through. Here we look at some of the basic ways that firms decide who to...

Have you ever heard the phrase, B2B Marketing and wondered what it meant? Well here we explain the basics of what Business to Business Marketing is, from McDonalds buying tomatoes for the sandwiches to Dell buying...

Business just like people have to make purchasing and buying decisions. Here we look at the process that firms go through to determine who is buying what, when, and how.

B2B marketing explai
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#marketing...

When you do marketing research you can discover a lot of new and creative ideas on how to grow your business or how to understand your customers. With marketing research you need to develop a way to have actionable...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms systematically divde up...

When firms target their customers they need to determine the overall kind of marketing strategy they are going to use. Whether it is a one size fits all model that you see with Mass Marketing, or at a one on one level...

Firms just like families have conflicts, whether it is fighting where to go on vacation or how to price the final product so everyone makes money there are issues that come about. Here we look at some of the more...

Trolls and negative feedback is quite common on YouTube. I think it is important to note there is a difference between criticism and harassment. Here we talk about how to deal with trolls and overly negative criticism online....

When firms produce marketing research there are a number of ethical dilemnas that firms must deal with. Here we go through some of the moral and ethical issues and how firms can make sure their marketing research is...

Science Kids Famous Astronomers and Astrophysicists - From Galileo to Neil deGrasse Tyson

Neil deGrasse Tyson, a renowned astrophysicist, discovered his passion for outer space at a young age and has since made significant...

Science Kids Famous Astronomers and Astrophysicists - From Galileo to Neil deGrasse Tyson

Vera Rubin was a pioneering astronomer who defied gender discrimination to make groundbreaking discoveries in the field of astrophysics. Her...

Science Kids Famous Astronomers and Astrophysicists - From Galileo to Neil deGrasse Tyson

Vera Rubin, a pioneering astronomer, defied gender barriers to make groundbreaking discoveries in the field of astronomy. Her research on the...

When firms are determining their pricing for their products and services there are a number of factors to be considered. Here we look at the 5 Cs model for pricing where we look at company objectives, customers,...

When we look at the marketing mix or the 4 Ps of marketing Place is a key point. When looking at Place we are looking at how a firm delivers the value of the product or service that they created. This can look at...

Dear students, here is the rough break down of what I will be expecting from your final project presentation. From giving the best advice from both the strategic marketing project and the strategic marketing project to...

When companies develop pricing they consider a lot of things, from costs to competition, but there are some times external macro influences that influence the prices that firms charge. Whether it is the Showrooming of...