Hi, what do you want to do?
Curated Video
Does YouTube Pay Differently Based on the Country People Watch From? ANSWERED!
Hey there fellow youtubers Professor Wolters here and today we are answering a quesion on advertisement rates and countries. The question was if YouTube pays differently based on where the viewer lives, and the answer...
Curated Video
Sustainable Competitive Advantages: Product Excellence Explained
If you build a better mouse trap people will buy it, and if you create a brand that people love they will buy anything you sell. Here we talk about the sustainable competitive advantage focusing on product excellence....
Curated Video
Situational Factors That Affect Consumer Behavior
Consumer behavior is influence by a lot of different factors. Here we look at some of the situational factors that can influence consumers. Whether it is the number of shirts stuffed on a shelf, to the atmosphere of...
Curated Video
What people get wrong about marketing - Marketing Misconceptions
Is advertising the same as marketing? Is telemarketing all marketing is? We look at some of the common misconceptions that people have about marketing and put things in a better light so you can better understand...
Curated Video
Why is Marketing Important? It inspires people!
Why is Marketing so important? Why should I study marketing? Did anything good ever come from marketing or marketing class? Well here we look at why marketing really is important.
#marketing #bezos...
#marketing #bezos...
Curated Video
Troubles with Digital Marketing - Phishing, Fraud, & Spam
Troubles with Digital Marketing - Phishing, Fraud, & Spam are just a few of the issues that digital marketers need to think about. From fraudulant emails to robocalls to spam or phishing issues, there is a lot...
Curated Video
Welcome to BADM 320: Principles of Marketing Spring 2020
Welcome to BADM 320: Principles of Marketing Spring 2020 with Prof. Mark Wolters. Here is the overview of the class so you can be ready for the first day. Welcome to a great semester!
Copyright Mark Wolters...
Copyright Mark Wolters...
Curated Video
Porter's Generic Strategies: Target vs Wal-Wart Explained
Competitive Business Strategies: Differentiation vs Cost Leadership. Here we look at the overall competitive strategies that firms use. There is a differentiation strategy that firms like Target use in order to make...
Curated Video
Location Excellence: Why There is a Walgreen's on Every Corner!
Have you ever asked yourself why there is a Walgreen's on every major intersection? Or why California and Florida have more tourists than Illinois? Well it comes to Location Excellence. A sustainable competitive...
Curated Video
Sex Sells... or Does it? Deciding between emotional appeals or informational appeals
When looking at advertisements and commercials the idea that humor sells or sex sells is an emotional appeal, however sometimes that is not what will sell a product. Sometimes the appeal is in the information that...
Curated Video
Rules to Have a Successful Presentation - Timing is Everything!
Timing in Presentations - How Not to Lose Your Audience
Learn how to make a successful presentation. Here we look at how to manage the time of your presentation so you do not upset your audie
nce....
Learn how to make a successful presentation. Here we look at how to manage the time of your presentation so you do not upset your audie
nce....
Curated Video
How to Master Time Management to Be More Efficient with Your Workday
Determining how better to manage your time is critical. Whether you are trying to balance, work, home, and a family, or if you are just trying to take on a huge task that may seem daunting, time management can help...
Curated Video
How to Tell People Bad News - You're Fired!
Telling people bad news is never a fun thing to do, but it is something that everyone has to do at some point. Whether it is about a loved one getting sick, having to let someone go from work, or any number of other...
Curated Video
How to Choose an Editor for Your YouTube Videos
Every YouTuber wishes they had more time to make more videos, one of the ways you can save time and gain time in your life as a YouTuber is to use an editor that can put together your videosf or you. Here we go...
Curated Video
How to Make Grading Fun for Professors
This week's question asks about grading when you are a college professor and asking what we do to have fun while we grade. Here are a few things that I do to make grading a bit more fun.
Filmed in...
Filmed in...
Curated Video
How to Get Clicks on Your Videos, Blogs, & Posts
Getting people to click on your videos, click on your blogs, share your posts is not an easy thing to do. Many factors influence if people click on your content and three things to really think about are your...
Curated Video
Stop Doing THIS on Twitter – Social Media Marketing Mistakes
Common Mistakes on Twitter & X.
Are you making mistakes on Twitter (X) that hurt your social media marketing? From posting too often—or not enough—to ignoring engagement and misusing hashtags, many marketers...
Are you making mistakes on Twitter (X) that hurt your social media marketing? From posting too often—or not enough—to ignoring engagement and misusing hashtags, many marketers...
Curated Video
Are students more attentive in back to back classes or with a break?
A recent question we recevied deals with the timing of classes and how students' educational spirits are different depending on how their class schedule is set up. They asked about the difference between students...
Curated Video
Why is asking a question in class considered participation?
The age old question, "Do I have to ask questions in class?" Yes, you do and here is why! It matters for participation, if we don't know you, we can't grade you!<br/>
Copyright Mark Wolters 2024
Copyright Mark Wolters 2024
Curated Video
The Truth About College No One Tells You [MUST WATCH]
Are you a high school senior or underclassman wondering what college is really like? In this video, Professor Mark Wolters interviews 5 seniors from the Gies College of Business at UIUC to share their best advice on...
Curated Video
THE MOST ANNOYING THING STUDENTS DO!
Curated Video
Digital Consumer Culture: How to Understand Digital Consumers
Trying to understand today's consumer can be difficult. Here we go through some of the main characteristics of digital consumers and consumers in general in today's marketing world.
Filmed in
Aruba
Copyright...
Filmed in
Aruba
Copyright...
Curated Video
Sustainable Competitive Advantages Explained
How do some firms always seem to stay ahead? Well many firms have developed sustainable competitive advantages that always leave them one step ahead of their competition. The main four areas of excellence in...