The Business Professor
The Power of Personal Selling: When and How to Use It
This video discusses the importance and effectiveness of personal selling as a marketing tool. The video highlights that personal selling is particularly useful when targeting a specific audience or major customers, as it allows for...
The Business Professor
Marketing - What is Lead Qualification
Marketing - What is Lead Qualification
The Business Professor
Marketing - What is Experimental Research
This Video Explains Marketing - What is Experimental Research
The Business Professor
Marketing - What is Competitive Advantage
This Video Explains Marketing - What is Competitive Advantage
The Business Professor
The Power of Advertising: Reaching Mass Audiences
This video serves as an introductory overview of the concept of advertising and its purpose in marketing.
The Business Professor
Marketing - What is a Distribution Channel
This Video Explains Marketing - What is a Distribution Channel
The Business Professor
Manufacturing Functions - Explained
What are Manufacturing Functions? Functions related to manufacturing operations may include the design and development of production lines, purchasing raw materials and components, selection of raw material suppliers and subcontractors,...
The Business Professor
Methods of Collecting Data for Marketers
This video discusses various methods that marketers can use to collect valuable data for making informed decisions. It covers techniques such as surveys, focus groups, interviews, scanner panels, web tracking, ethnography, and...
The Business Professor
Marketing - How Do We Segment Business Markets
This Video Explains Marketing - How Do We Segment Business Markets
The Business Professor
Marketing - Challenges of International Market Research
This Video Explains Marketing - Challenges of International Market Research
The Business Professor
Management Information Systems Concentration
Management Information Systems Concentration
The Business Professor
Loss Leader - Strategy
A loss leader strategy prices a product lower than its production cost in order to attract customers or sell other, more expensive products. Loss leading is a controversial strategy that is considered predatory. Some companies use a loss...
The Business Professor
Personal Elevator Pitch - Closing Out and Following Up
Personal Elevator Pitch - Closing Out and Following Up
The Business Professor
Payment Terms - Explained
What are Payment Terms for debtors of a business? Payment terms outline how, when, and by what method your customers or clients provide payment to your business. Payment terms are typically associated with invoice payments. They are an...
The Business Professor
Patent and Latent Ambiguities in a Contract
This Video Explains Patent and Latent Ambiguities in a Contract
The Business Professor
Overview of Brainstorming in Entrepreneurship
This Video Gives an Overview of Brainstorming in Entrepreneurship
The Business Professor
Negotiations - Strategic Objectives with Negative Outcomes
This Video Explains Negotiations - Strategic Objectives with Negative Outcomes