Curated OER
How E-Commerce Influences Consumer Choice
Class members gather information on different brands of athletic shoes to determine which is the best buy. They identify a toy they would like to buy, and gather comparative information from a store, a catalog, and three websites.
Curated OER
Why Do I Want All This Stuff?
Students identify two factors that determine consumer demand as well as substitutes and complements for selected goods and services. After examining advertisements, they distinguish between fact and opinion and explore the factors that...