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112 resources with the keyterm marketing

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Lesson Planet: Curated OER

Marketing Olympics

For Teachers 10th - 12th
Students identify career possibilities in marketing, how technology relates to this, and recognize whether they have an interest in marketing as a potential career choice. They explore what marketing is, identify the 4 P's, explore how...
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Lesson Planet: Curated OER

Marketing A Restaurant

For Teachers 7th - 12th
Students simulate the opening and operating of a restaurant using the Four P's of Marketing. Students play the roles of all the people involved in the restaurant business, as well as customers, as they act out various "restaurant"...
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Lesson Planet: Curated OER

Print Advertising: Past and Present

For Teachers 12th
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
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Advertising Through the Decades

For Teachers 12th
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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Hoodia Hoodoo

For Teachers 9th - 12th
Students assess misleading claims in advertisements. After reviewing several advertisements for Hoodia, students compare the claims made to news reports about the product. They conduct research to discover whether the claims made by the...
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Store Design

For Teachers 10th - 12th
Students develop a new store idea by designing the physical layout, creating flyers, and creating a storyboard submitted on a foam board. The Smart Draw software program is suggested to aid in drawing the store layouts.
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Lesson Planet: Curated OER

Development of a Nutritional Snack

For Teachers 9th - 12th
Students develop a new line of nutritional snacks. They work in teams to submit a proposal for a snack that not only tastes good, but is nutritional as well. Their end-product consists of four parts: background information, developing...
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Monster Mash

For Teachers 3rd - 10th
Students brainstorm ideas for an original product with the same name, "Monster Mash" and find a unique way to market their invention. They create a prototype of the package in which their product could be sold and focus on marketing...
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Lesson Planet: Curated OER

Marketing

For Teachers 1st - 12th
Young scholars view a "Marketing" a painting by Robert Gwathmey. Using the painting, they explain the use of symbols and the placement of shapes. In older grades, they identify the relationship between the elements of art and the...
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Lesson Planet: Curated OER

Cost and Revenues

For Teachers 10th - 12th
Young scholars develop the key concepts of total, variable, fixed, average and marginal costs. The theory of using different business scenarios is applied to different situations for an extension to real life application.
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The Marketing Mix

For Teachers 9th - 12th
Students examine the seven P's in marketing. They discover the need to blend different elements to make marketing successful. They place significance on elements for different products and services.
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Market Structure: Oligopolies

For Teachers 11th - 12th
Young scholars investigate the structure of oligopolistic markets. The business market is explored in order to make a comparison to accepted theory found in textbooks. An overall picture of the market is then created within the student...
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Lesson Planet: Curated OER

Marketing in the Travel and Tourism Industry

For Teachers 9th - 12th
Students identify vocabulary used in the marketing industry. They use the internet to find marketing resources and discover how companies develop their marketing strategy. They practice using the techniques as well.
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Market Research Methods in Travel and Tourism

For Teachers 9th - 12th
Students examine the need for market research. In this tourism lesson, students use new vocabulary and research more about a tourism organization. They develop market research action to an organization.
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What Difference Does A Name Make?

For Teachers 9th - 12th
Students view the film The Persuaders that discuss the perspective and spin of language use for a variety of issues. They discuss the career of Frank Luntz, a man that runs focus groups to determine how to advantageously phrase issues in...
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Genetically Modified Crops

For Teachers 9th - 12th
Students recognize the difference between negative and positive externalties. They diagram reasons for market failures pertaining to genetically altered crops.
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The Media: Marketing Tactics

For Teachers 9th
Ninth graders analyze marketing tactics used by the media to target different age groups. They examine ethical implications of the strategies media companies use and how they are influenced by commercials.
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The Media: The Influence of Advertising 3 of 4

For Teachers 9th
Ninth graders examine how advertisers target teens with different types of advertisements. They determine how they could be influenced by ads.
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The Price is Right?

For Teachers 12th
Twelfth graders read "A Primer on Gasoline Prices" and complete a worksheet on the price of gas. They discuss supply and demand and what a consumer can do about prices at the pump.
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The Ice Cream Shop

For Teachers 2nd
Second graders read books about ice cream and plan an ice cream sundae party for the class. They research ingredients and determine how much the party cost each student. They hold a mock opening for an ice cream store and have their party.
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Entrepreneurship - Product Marketing

For Teachers 8th - 12th
Students demonstrate critical thinking skill when creating and producing a salable product. They exhibit appropriate presentation and listening skills. They communicate effectively through written language.
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Lesson Planet: Curated OER

Entrepreneurship - Product Creation

For Teachers 8th - 12th
Students demonstrate critical thinking skills when creating and producing a salable product. They exhibit appropriate presentation and listening skills. They communicate effectively through written language.
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FACS:Marketing a Child Care Service (Mktg)

For Teachers 11th - 12th
Students explore the concepts of marketing (product, promotion, price, place) through the process of promoting themselves as child care providers. They investigate the relationship and impact of marketing on the family and consumer.
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Brain Brands

For Teachers 6th - 12th
Students explore the advent of neuromarketing as a means to assess the effects of certain brands on the brain activity of prospective buyers. They design their own experiments that test the power of certain brands on a sample population.