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115 resources with the keyterm marketing

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Lesson Planet: Curated OER

Car Adverts: Tell It Like It is

For Teachers 6th - 12th
Students explore the strategies and bias that are sometimes used in advertising with a particular focus on automobile advertising. Working in groups, they read several car ads and discuss the bias, opinion and stereotyping in the ads as...
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Fish Philosophy

For Teachers 9th - 10th
Students, after brainstorming everything they already know about jobs, identify positive work attitudes and how to apply them to many different jobs. They watch a FISH Philosophy video, work on an attitude handout and complete a set of...
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Lesson Planet: Curated OER

Creating & Marketing a Commercial

For Teachers 10th - 12th
Students explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society. They produce the remake of an old audio and visual commercial activity as a marketing activity.
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Marketing Olympics

For Teachers 10th - 12th
Students identify career possibilities in marketing, how technology relates to this, and recognize whether they have an interest in marketing as a potential career choice. They explore what marketing is, identify the 4 P's, explore how...
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Marketing A Restaurant

For Teachers 7th - 12th
Students simulate the opening and operating of a restaurant using the Four P's of Marketing. Students play the roles of all the people involved in the restaurant business, as well as customers, as they act out various "restaurant"...
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Print Advertising: Past and Present

For Teachers 12th
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
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Advertising Through the Decades

For Teachers 12th
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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Hoodia Hoodoo

For Teachers 9th - 12th
Students assess misleading claims in advertisements. After reviewing several advertisements for Hoodia, students compare the claims made to news reports about the product. They conduct research to discover whether the claims made by the...
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Store Design

For Teachers 10th - 12th
Learners develop a new store idea by designing the physical layout, creating flyers, and creating a storyboard submitted on a foam board. The Smart Draw software program is suggested to aid in drawing the store layouts.
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Development of a Nutritional Snack

For Teachers 9th - 12th
Students develop a new line of nutritional snacks. They work in teams to submit a proposal for a snack that not only tastes good, but is nutritional as well. Their end-product consists of four parts: background information, developing...
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Monster Mash

For Teachers 3rd - 10th
Students brainstorm ideas for an original product with the same name, "Monster Mash" and find a unique way to market their invention. They create a prototype of the package in which their product could be sold and focus on marketing...
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Marketing

For Teachers 1st - 12th
Students view a "Marketing" a painting by Robert Gwathmey. Using the painting, they explain the use of symbols and the placement of shapes. In older grades, they identify the relationship between the elements of art and the principles of...
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Cost and Revenues

For Teachers 10th - 12th
Students develop the key concepts of total, variable, fixed, average and marginal costs. The theory of using different business scenarios is applied to different situations for an extension to real life application.
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The Marketing Mix

For Teachers 9th - 12th
Pupils examine the seven P's in marketing. They discover the need to blend different elements to make marketing successful. They place significance on elements for different products and services.
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Market Structure: Oligopolies

For Teachers 11th - 12th
Students investigate the structure of oligopolistic markets. The business market is explored in order to make a comparison to accepted theory found in textbooks. An overall picture of the market is then created within the student mind to...
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Marketing in the Travel and Tourism Industry

For Teachers 9th - 12th
Students identify vocabulary used in the marketing industry. They use the internet to find marketing resources and discover how companies develop their marketing strategy. They practice using the techniques as well.
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Market Research Methods in Travel and Tourism

For Teachers 9th - 12th
Pupils examine the need for market research. In this tourism instructional activity, students use new vocabulary and research more about a tourism organization. They develop market research action to an organization.
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What Difference Does A Name Make?

For Teachers 9th - 12th
High schoolers view the film The Persuaders that discuss the perspective and spin of language use for a variety of issues. They discuss the career of Frank Luntz, a man that runs focus groups to determine how to advantageously phrase...
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Genetically Modified Crops

For Teachers 9th - 12th
High schoolers recognize the difference between negative and positive externalties. They diagram reasons for market failures pertaining to genetically altered crops.
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The Media: Marketing Tactics

For Teachers 9th
Ninth graders analyze marketing tactics used by the media to target different age groups. They examine ethical implications of the strategies media companies use and how they are influenced by commercials.
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The Media: The Influence of Advertising 3 of 4

For Teachers 9th
Ninth graders examine how advertisers target teens with different types of advertisements. They determine how they could be influenced by ads.
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The Price is Right?

For Teachers 12th
Twelfth graders read "A Primer on Gasoline Prices" and complete a worksheet on the price of gas. They discuss supply and demand and what a consumer can do about prices at the pump.
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The Ice Cream Shop

For Teachers 2nd
Second graders read books about ice cream and plan an ice cream sundae party for the class. They research ingredients and determine how much the party cost each student. They hold a mock opening for an ice cream store and have their party.
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Entrepreneurship - Product Marketing

For Teachers 8th - 12th
Students demonstrate critical thinking skill when creating and producing a salable product. They exhibit appropriate presentation and listening skills. They communicate effectively through written language.