Instructional Video8:22
PBS

The Problem with Real Estate Speculation

12th - Higher Ed
There is a housing crisis in America, and though large firms buying up suburban houses isn't the cause, it may be exacerbating it in ways that are only just now becoming clear...
Instructional Video9:24
PBS

Should You Buy Drugs Abroad? (feat. @pbsvitals )

12th - Higher Ed
Prescription drugs cost way more in America than most other countries... but is it wise (or safe) to buy them abroad?
Instructional Video7:22
The Business Professor

Is a Business Idea Feasible - Financial Analysis

Higher Ed
How do you determine whether a business idea is financially feasible? You need to evaluate the economic viability of your business idea by considering your start-up cost, cash flow and operational expenses.
Instructional Video3:38
The Business Professor

Investor Presentation - The Market

Higher Ed
How do you demonstrate the size of the market in an investor presentation? Top-Down Market Sizing: Pulling existing data from analysts like Gartner or Forrester and estimating a market's value. Bottom-Up Market Sizing: Proving your...
Instructional Video2:37
The Business Professor

Investor Presentation - Problem Statement

Higher Ed
What is the Problem Statement in an Investor Presentation? A problem statement is a concise description of the issue that will be addressed in a project. It can be tempting to skip the problem statement because you've seen this problem...
Instructional Video3:33
The Business Professor

Investor Presentation - Marketing and Sales Plan

Higher Ed
What is the Marketing and Sales Plan in an Investor Presentation? This slide concerns how you are going to deliver information about your product or service and, later, how you will actually transmit that product or service to the customer.
Instructional Video3:24
The Business Professor

Investor Presentation - Capital and Valuation

Higher Ed
How do you present the capital structure and valuation in an investor presentation? Capital structure is the particular combination of debt and equity used by a company to finance its overall operations and growth.
Instructional Video3:48
The Business Professor

Investor Presentation - Business Model

Higher Ed
What is a business model in an Investor Presentation? It includes everything from how your company functions to what your business strategy is to generate revenue. While presenting the pitch deck to investors, the business model slide...
Instructional Video4:55
The Business Professor

Investor Pitch - Format & Content

Higher Ed
What is the Format and Content of an Investor Presentation? It covers key points of your business such as your vision, market opportunity, products and services, high-level financials and funding needs. A winning pitch deck needs to be...
Instructional Video3:24
The Business Professor

Investor Pitch - Competitors and Your Advantage

Higher Ed
How do yo present your Competitors and your Competitive Advantage in an Investor Presentation? One effective way to visually represent competition is through a comparison table. This table should include the key features, advantages, and...
Instructional Video5:25
The Business Professor

How are Startups Founded

Higher Ed
How are Startups Founded? Startups are founded by one or more entrepreneurs who want to develop a product or service for which they believe there is demand. These companies generally start with high costs and limited revenue, which is...
Instructional Video5:17
The Business Professor

General Description of Business - Business Plan

Higher Ed
What is the General Description portion of a business plan? The company description should feature: The legal structure of your business (corporation, sole proprietorship, etc.) A brief history, the nature of your business, and the needs...
Instructional Video3:34
The Business Professor

Executive Summary of a Business Plan

Higher Ed
What is the Executive Summary in a business plan? An executive summary is a brief overview of a long document, such as a business plan, proposal, or report. It's a section that grabs readers' attention and summarizes critical information...
Instructional Video4:00
The Business Professor

Excess Earnings Method - Business Valuation

Higher Ed
What is the Excess Earnings Method of Business Valuation? The excess earnings method (also called the “formula” method) basically values a company in two pieces – the tangible value and the intangible (or “goodwill”) value. The tangible...
Instructional Video6:50
The Business Professor

Equity Compensation for Early Employees

Higher Ed
What is equity compensation for early employees of a startup business venture? Equity compensation is a method of non-cash payment in exchange for services to a business. Based on the role and contribution, company shares are offered in...
Instructional Video4:26
The Business Professor

Discount Future Cash Flows - Business Valuation

Higher Ed
What is the Discount Future Cash Flows Method of Business Valuation? Discounted cash flow (DCF) is a method of valuation used to determine the value of an investment based on its return in the future–called future cash flows. DCF helps...
Instructional Video4:23
The Business Professor

Disclosing Your Business Idea

Higher Ed
Should you disclosure your startup business idea? t depends on how secure your idea is protected and to whom you disclose the information.
Instructional Video5:11
The Business Professor

Customer Segments and the Target Market

Higher Ed
What are customer segments? What is the target market? Target marketing focuses on people most likely to purchase your product or service. Segmentation looks at your entire target market and divides consumers into more specific groups...
Instructional Video4:03
The Business Professor

Competitive Analysis in a Business Plan

Higher Ed
What is a competitive analysis in a business plan? A competitor analysis, also referred to as a competitive analysis, is the process of identifying competitors in your industry and researching their different marketing strategies. You...
Instructional Video3:01
The Business Professor

Central Driving Forces Model - Explained

Higher Ed
What is the Central Driving Forces Model? The central driving forces model is an entrepreneurial-based model that considers the positives and negatives of three areas of the venture; founder(s), opportunities, and resources. The model...
Instructional Video2:59
The Business Professor

Business Plan - Appendix

Higher Ed
What should be included in the Appendix to the business plan? In general, here are some of the documents you might think to include in your business plan appendix: Charts, graphs, or tables that supplement information from other sections...
Instructional Video2:25
The Business Professor

Window of Opportunity

Higher Ed
What is the Window of Opportunity? How does the window of opportunity relate to exploiting an entrepreneurial opportunity? The "window of opportunity" states the accurate time for a firm to enter into a new market and grab an opportunity...
Instructional Video2:35
The Business Professor

Validated Learning in a Lean Startup

Higher Ed
What is Validated Learning in a Lean Startup? This is the process of testing your assumptions and hypotheses about your product, market, and customers, and learning from the feedback and data you collect.
Instructional Video3:29
The Business Professor

Time to Market

Higher Ed
What is the Time to Market for a startup venture? Time to Market (TTM) is the time it takes to go from an idea to a finished product. Sometimes you will come across the term Speed to Market (STM). In the context of startups, TTM is a...