Curated Video
Inventors and Innovators: Uncovering the Truth Behind Patents and Inspiration
This video explores the world of inventors and the process of innovation, showcasing individuals like Thomas Edison, James Dyson, Andrew Gordon, and Trevor Bayless. It challenges common misconceptions about inventors and highlights the...
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The Evolution of Portable Media Players: From Vinyl to iPods
The video explores the evolution of portable music players, highlighting the dominance of the Apple iPod in the market. It discusses the convenience of PMPs, the innovative features of the iPod, and the link between the iPod and Apple's...
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Breaking Stereotypes and Expanding Markets: The Evolution of the Gaming Industry
This video explores the evolution of the video game industry, challenging stereotypes and highlighting the diverse demographics of gamers. It discusses the gender parity among gamers, the efforts to cater to female players, and the shift...
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Cracking Down on Software Piracy: From Stolen Source Code to Sniffing Dogs
This video highlights the rampant issue of software piracy, focusing on the theft of Half Life Two's source code and efforts to combat piracy in Mexico using innovative methods like trained dogs to detect pirated games and movies. It...
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Nintendo Unveils Revolution: The Future of Gaming
Nintendo unveiled its latest console, Revolution, at E3, offering more than just gaming with its advanced multimedia capabilities and built-in wireless internet access to a vast library of games. The console features wireless...
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Evolution of Music on Mobile Devices: Apple's Dominance in the Market
This video explores the evolution of mobile phones into multifunctional devices, highlighting Apple's innovative products like the iPhone and iPod nano. It discusses the competition in the market, such as Sony Ericsson's Walkman phone,...
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Revolutionizing Hearing Technology: From Medical Devices to Fashionable Accessories
The market for hearing aids is rapidly evolving, with new applications and gadgets being developed to cater not only to the hard of hearing but also to those looking to enhance their personal audio experience. Innovations such as...
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Jean-Claude Larréché and Marketing Momentum
Why do many of the most successful companies spend only a small percentage of their revenue on marketing? And, how can you get your business into this enviable position? INSEAD Professor, Jean-Claude Larréché, has an answer… Momentum.
Curated Video
You Need a Sales Strategy: Which One?
If you want long-term success in anything, you need a strategy. And this is never more so than with sales.
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ERP 101: What is Enterprise Resource Planning?
In this video, I want to answer the question, what is ERP: Enterprise Resource Planning?
Curated Video
What is Market Research? The Five Types, and a Basic How to...
Market research is the process for understanding the customers’ responses to a new service or product, by working directly with potential customers. Market research allows a company to discover who its ideal customers are and get...
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Marketing Mix: Product - What is Product Marketing?
In our video on Marketing Mix, the first of the 4 Ps was Product. Product is the goods and services that you offer to your target customers. It needs to solve a problem, scratch an itch, or create desire in your customers. So, this...
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What is Market Segmentation?
Every buyer is unique. But, in most industries, it is impossible to target marketing at individuals. So, instead, we identify broad classes of buyers who share within the class a set of needs and buying preferences. Identifying those...
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Marketing Mix: Price and Pricing Strategy
In our video on Marketing Mix, one of the 4 Ps was Price. So, let's look at pricing strategy.
Curated Video
Marketing Mix: The Fifth P - What is Positioning?
In our video on Marketing Mix, I identified Positioning as, perhaps, the most important of Jerome McCarthy’s omissions from his original 4 Ps of Product, place, Price, and Promotion.
Curated Video
Pre-Sales Activities [Sales Process Part 2 of 9]
You have prospects, but it would be foolish to dive in and try to sell to them immediately. You need to prepare, and this is where the three pre-sales activities come in.
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What is a Marketing Strategy?
A marketing strategy refers to a business's overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or brand’s value proposition, key messages, data on target customers, and other...
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What is the Marketing Mix - The 4Ps: Product, Price, Place, Promotion?
The job of marketing is to make potential customers aware of your products or services. And the Marketing Mix is consists of the different strategies for doing this.
Curated Video
World's First Windows Powered Smartphone Launched by Orange and Microsoft
The world's first Windows-powered smartphone, developed by Orange and Microsoft, offers users a simpler and easier-to-use mobile experience with access to a wide range of services. With the Windows system, e-mail, instant messaging, and...
Curated Video
Introducing the Rotor Net: Revolutionizing Golf Practice with a Portable Solution
The rotor net is a revolutionary driving net that can be easily set up in minutes, offering golfers a convenient and time-saving solution for practice. Made in Leek, Staffordshire, this unique product takes up minimal space and has...
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Jaguar XJ and Ford Streetcar: Showcasing the Latest in Motoring Innovation
In this video, the prestigious British firm Jaguar showcases their impressive Jaguar XJ, a powerful and luxurious 4.2 litre V8 supercharged model. With its aluminum-intensive construction and state-of-the-art features, this high-end...
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The British International Motor Show: Record Sales and Exciting New Models
The British International Motor Show showcased over 700 cars and 300 exhibitors, with a focus on new models and advanced technology in the motor industry. Highlights included the iconic Aston Martin and Jaguar cars used in the latest...
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Airbus: A Success Story in the Aviation World
Airbus Industries, headquartered in Toulouse, France, is a leading player in the commercial aviation industry. With a strong focus on fuel efficiency and reduced operating costs, Airbus has captured half of the global commercial airliner...
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Introducing the Self-Cooling Can: A Game-Changer in Beverage Technology
The video describes a self-cooling drink can developed by Ice Tech, a South Korean company. The can contains a coil filled with compressed gas that, when released upon opening, rapidly expands and absorbs heat from the contents, cooling...